to remove filtersNEWS: SMI Group lands first Euro job for Intel rival
13 Dec 1996 | by GORDON MACMILLAN
is thought to have spent on its brand in western Europe. SMI created a virtual network ...
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NEWS: NatWest plans card to challenge Goldfish
19 Dec 1996
-backed multi-brand loyalty credit card....-backed multi-brand loyalty credit card. The bank is working on a consortium card loyalty programme which is expected to be launched under a new brand. The scheme is likely to use smart ... will further polarise markets between companies with loyalty schemes and co-branding deals, and those which ...
ADVERTISING & PROMOTION: BRIEFS
12 Dec 1996
to review its brand communications. A new corporate identity is expected to be unveiled in April 1997 ...
ADVERTISING & PROMOTION: British Gas under pressure’
12 Dec 1996 | by PATRICK BARRETT
was developed by brand consultants Interbrand, will not be used in the company s consumer marketing. The name ...
NEWS: Robson Brown wins battle for Northern Electric’s pounds 4m task
06 Dec 1996
the individual companies, by committing itself to long term corporate branding campaigns. Other ...
NEWS: Publicis nets dollars 20m dealership account for Hewlett-Packard
06 Dec 1996
in London will create advertising for the dealer branding campaign, to be adapted for use in eight ...
NEWS: STOP PRESS
28 Nov 1996
with the December 12 issue, 500,000 copies are being printed and will be branded with the Sega Saturn logo ...
ADVERTISING & PROMOTION: Agency of the week: TBWA
14 Nov 1996
brands, Pretty Polly Losses (1996) Wrangler, Evian ...
MARKETING FOCUS: Wire we waiting?
14 Nov 1996 | by JAMES CURTIS
emphasis on brand identity and simplifying communications. Cyber society In the US ...
NEWS: DMB&B set to take Epson back on to TV with pounds 2m campaign
08 Nov 1996
Epson has appointed DMB Epson was looking for a full-service agency with experience in TV and brand leadership. The campaign consists of one 30-second and one ten-second spot. The 30- second ad uses striking visuals to convey the features a customer looks for in a photo-real image ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
