manager for brands....British Airways is expected to appoint Sue Moore, head of European strategy, as its new general manager for brands. She replaces Hamish Taylor, current head of brands, who is leaving to become managing director of Eurostar. Moore has been with the airline since 1987 and previously held a ...
Tube station has Capital Radio branding on the floor, on the arches above the escalators ... with music retailer HMV in a co- branding deal. Capital will have in-store and window branding in all HMV stores within the M25 area, as well as branded booths to listen to the Single of the Week . HMV ...
comes three years after the Airtours group launched Going Places. The brand was developed after ...
Brand builder...Brand builder Nestle has unveiled new packaging for its Build-Up range of vitamin and mineral enriched drinks. The new design, through agency Wagstaffs, aims to extend the brand ... 500,000 for North East brewer Camerons flagship brand Strongarm. Starting on November 15, the ads ...
this week from defence lawyers who branded him a corporate assassin ....Brian Basham, a former PR adviser to British Airways, came under attack in the High Court this week from defence lawyers who branded him a corporate assassin . The attack came on the second day of his libel action against Martyn Gregory, author of Dirty Tricks, and the book s publisher ...
to launch its first UK airline co-branded charge card. The card is targeted at frequent travellers ...
to the Continent. That brand-building investment was thrown into turmoil last week when one ...
, after management disagreements over plans to reposition its brand portfolio....Mooney, after management disagreements over plans to reposition its brand portfolio. Mooney, who ... is to take responsibility for the Sunworld brand following its purchase by the top travel agency four ... believe there will be greater focus on the positioning of core brands and that the holiday company ...
Richard Branson, who has already launched his brand into airlines, radio stations and cola, is now...Richard Branson, who has already launched his brand into airlines, radio stations and cola, is now hoping Virgin can turn the Internet into a consumer-friendly medium. Virgin Net was launched this week in a push that will initially rely on in-store retail promotion and public relations ...
that it has advertised with us, it opens the door for companies that compete with other Virgin brands. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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