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and development, planning and strategy, and the effective communication of the client s brand proposition both ... role and allowed the brand managers, the corporate strategists, the researchers, to take over ...
it calls the first 3-D audit for corporate and product brands....it calls the first 3-D audit for corporate and product brands. Launched this week, the Brandometer aims to provide clients with a framework for assessing their brand strengths and weaknesses ... stage of the audit involves collating all research about the brand. This includes functional data ...
Caroline Marshall talks to the man who is confident of an old brand s values...Caroline Marshall talks to the man who is confident of an old brand s values To many marketers, the idea of relaunching a brand that young people associate with boring dinner parties full ... with such enthusiasm that you start to believe he could nurture the most inaccessible of brands out of a rut ...
M&C Saatchi has landed the pounds 3 million launch of the new Gallaher brand, Sovereign Lights....M s Berkeley brand in August. The price-led work was handled by M s rival roster agency, Collett Dickenson Pearce, which also handled a regional press campaign for Sovereign at the time of its launch. The CDP Media Company, which handles Gallaher s centralised media buying account ...
French PR agency Moreau Lascombe GCI has opened up a separate lobby firm under the APCO brand....French PR agency Moreau Lascombe GCI has opened up a separate lobby firm under the APCO brand. A Moreau Lascombe subsidiary, APCO France is headed by general manager Charles-Henri d Auvigny, formerly an associate director with French public affairs consultancy Concord Consulting Group ...
It s hard to control the first point of contact a consumer has with a brand (be it a TV ad, direct...It s hard to control the first point of contact a consumer has with a brand (be it a TV ad, direct mail or word of mouth) so it s vital that the brand has the right conversation at the right time with the right person. Brands shouldn t be schizoid, wooing you one minute with a TV commercial ...
Costa Coffee, the Whitbread-owned coffee brand and cafe chain, has recruited The Red Consultancy...Costa Coffee, the Whitbread-owned coffee brand and cafe chain, has recruited The Red Consultancy as its first ever PR agency to keep it ahead in the increasingly competitive quality coffee market ... on the inherent qualities of the Costa Coffee brand and on the company s string of 50 retail outlets across ...
into the brand, would you? If you had your head screwed on right, that is....Imagine you had Dyno-Rod as a client. You d be in no real hurry to do any field research into the brand, would you? If you had your head screwed on right, that is. Which brings us to Chris Macleod, the managing director of CDP, who evidently doesn t. Chris spent half a day last month ...
Court Burkitt and Company has taken the John Lewis Partnership on to cross-track posters for the first time in its 67-year history. The retail chain has never before sanctioned an umbrella branding campaign that was not linked to particular stores. Two 48-sheet executions will support TV ...
surf circuit event. The cider brand is hoping to reach the 18-25 target market via its association...Merrydown has teamed up with the campaigning group Surfers Against Sewage (SAS) to sponsor its surf circuit event. The cider brand is hoping to reach the 18-25 target market via its association with the competition which runs until the end of November at beaches across Britain. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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