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FOR THE RECORD

Connected . The deal will involve TSB sponsoring the Box s interactive programming with branded idents ... UK is launching a multi-brand promotion on the Cartoon Network, with ten brands sponsoring ... and the sponsorship company, Vision 40, will feature brands including Smarties, Um Bongo, Jelly Tots and Nesquik ...

CCHM restructures operation in bid to target more clients

actually behave. And you need to build brands from the bottom up, because if customers experience of the product does not match the brand story, you re wasting your time. CCHM will offer a through-the-line service embracing consultancy as well as advertising. Dubbing itself the UK s only service brand agency ...

MEDIA: FOR THE RECORD

-old, the companies say they will be able to enhance long-term product development, glo-bal branding and closer ... , will be speaking about how his perspective on advertising has changed, having once been a brand manager ...

FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

of the promotion Bhs stores are carrying special packs of Osram incandescent lamps and point of sale branding ...

CAMPAIGN INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE IN ASSOCIATION WITH ELECTRONIC TELEGRAPH. From a digital goldfish to virtual kiosks, new-media professionals pick 1997’s winning interactive efforts

.co.uk, for example, is terrific in functional terms but as a brand communication it s a bit dull. On the plus side ... of the Web being used as a centrepiece for a strategic change in brand positioning. Paul Simon ...

CAMPAIGN INTERACTIVE: NEW-MEDIA CLINIC - Biggest use of the Net will be for commerce rather than marketing

, not information about the materials used to make a product, or a poxy game loosely based on a brand quality ...

Reuters shortlists for corporate assignment

believe that Reuters is a good brand and that PR can play a complementary role to advertising in improving our overall branding. The move to appoint a retained PR agency follows the selection ...

CAMPAIGN DIRECT: ISSUE - Shops should respond to renascent integration. Ad agencies must learn to employ a broad integrated strategy to meet the needs of clients. By Robert Dwek

Runnacles, formerly with BMW, is keen to build stronger brand cohesion as the company adapts to new ... s branding must begin with relationship building rather than mass marketing. If this is so, then ad ...

Trade marks body backs court ruling against Net pirates

the Internet domain names of high street brands including Ladbrokes, Burger King and Marks The judgment ...

CIA Medianetwork to drop 30 small clients

of gear at CIA under its new management line-up. Elms took control of the Medianetwork brand after ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.