19 Dec 1997
| by ALASDAIR REID
Connected . The deal will
involve TSB sponsoring the Box s interactive programming with branded
idents ...
UK is launching a multi-brand promotion on the Cartoon Network,
with ten brands sponsoring ...
and the sponsorship
company, Vision 40, will feature brands including Smarties, Um Bongo,
Jelly Tots and Nesquik ...
19 Dec 1997
| by RICHARD COOK
actually behave. And you need to build brands from the bottom up,
because if customers experience of the product does not match the brand
story, you re wasting your time.
CCHM will offer a through-the-line service embracing consultancy as well
as advertising. Dubbing itself the UK s only service brand agency ...
12 Dec 1997
| by ALASDAIR REID
-old, the companies say
they will be able to enhance long-term product development, glo-bal
branding and closer ...
, will be speaking about
how his perspective on advertising has changed, having once been a brand
manager ...
12 Dec 1997
| by ROBERT GRAY
of the promotion Bhs stores are carrying special packs of Osram
incandescent lamps and point of sale branding ...
12 Dec 1997
| by JAMES TARIN, MARCUS VINTON, RICHARD LON
.co.uk, for example, is terrific in functional terms but as a
brand communication it s a bit dull. On the plus side ...
of the Web being used as a centrepiece for a
strategic change in brand positioning.
Paul Simon ...
12 Dec 1997
| by JOHN OWEN
, not information about the materials
used to make a product, or a poxy game loosely based on a brand
quality ...
05 Dec 1997
| by IAN DARBY
believe that Reuters is a good brand and that PR
can play a complementary role to advertising in improving our overall
branding.
The move to appoint a retained PR agency follows the selection ...
05 Dec 1997
| by ROBERT DWEK
Runnacles, formerly with BMW, is
keen to build stronger brand cohesion as the company adapts to new ...
s
branding must begin with relationship building rather than mass
marketing.
If this is so, then ad ...
05 Dec 1997
| by JOHN TYLEE
the Internet domain names
of high street brands including Ladbrokes, Burger King and Marks The judgment ...
28 Nov 1997
| by EMMA HALL
of gear at CIA
under its new management line-up. Elms took control of the Medianetwork
brand after ...