19 Dec 1997
| by TIM ASHTON
, the
post-modern ironic visionaries who have come up with a brilliantly
branded, hugely effective ...
the praises of a hitherto un-awarded campaign - the Gap.
Everywhere you touch this brand there is a ...
quality that is rare. The BabyGap and GapKids experience is right up
there with the world s best brands ...
18 Dec 1997
| by RUSSELL SPEIRS
and competitive vision of the Uppingham brand and promote this to target
families.
In ten years, all top ...
in facilities. Therefore, the
basis of choice in private education will be the emotional values of the
brand.
The school s brand can be articulated through videos, press relations
and so on, but it is actually sold ...
12 Dec 1997
| by QUENTIN BELL
Council? Surely they would seek to increase
income by developing their brand. Where are those strategic ...
, if the management
structure behind it is convoluted; if the brand ethos is muddled; and if
a coherent ...
12 Dec 1997
| by MARK HUNTER
promotional
pampering, a woman s happiest moment can generate a number of brand
loyalties that will last ...
that brand
loyalty is achieved as early as the third month of pregnancy. So in some
cases you might argue ...
-honoured mechanisms of ensuring a
client s name and brand are well-recognised by influential
professionals ...
12 Dec 1997
to snatch sales from top three brands
Nokia, Motorola and Ericsson....as it attempts to snatch sales from top three brands
Nokia, Motorola and Ericsson.
Laura Holtham, UK ...
Porter Novelli for the
account. She intends to make a decision before Christmas.
The brand ...
drivers to chat to
passengers about the brand.
The scheme was subsequently banned by the Public ...
12 Dec 1997
giant, is inviting pitches to find an
agency to handle its brand across Asia....Philips Consumer Communications, the mobile phones and pagers
division of the Dutch electronics giant, is inviting pitches to find an
agency to handle its brand across Asia.
Philips Asia/Pacific PR manager Isobel Cheng issued briefs within the
past few weeks to a handful of agencies ...
12 Dec 1997
| by ROBERT GRAY
of the promotion Bhs stores are carrying special packs of Osram
incandescent lamps and point of sale branding ...
12 Dec 1997
| by IAN DARBY
with The
Spice Girls, Coca-Cola brands, Radio One and Sega Games.
...
12 Dec 1997
| by KAREN DEMPSEY
.
The lager brand has sponsored the championship since March this year and
has now decided to put ...
and in off-trade promotions.
The agency has already worked with the Foster s brand, handling ...
12 Dec 1997
| by JEMIMAH BAILEY
Cake company Manor Bakeries is to embark on its first consumer PR
campaign.
It has chosen Barclay Stratton to promote its brands, which include Mr
Kipling, Lyons and Cadbury s Cakes ...
the brands, he said.
Barclay Stratton managing director Jenny Thomas said: Manor s strong
brands ...