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FOCUS: INFORMATION SERVICES - Wired for sounding out the industry - As the market for providing electronic information expands, providers are having to tailor their products to avoid information fatigues

14 Nov 1997 | by MARY COWLETT

it as a danger to others. He says: The traditional media has to face the threat that brands are now able to reach out directly to the end user. He points to the popularity of branded services ... and entertainment. BT worked closely with brand leaders, such as British Airways, the Guardian, Halifax ...

FOCUS: THE MIDLANDS - A new view of middle England/Thanks to the fact that its manufacturing base has remained relatively intact, Midlands PR firms are finding little difficulty in attracting national and international clients. Karen Dempsey reports

17 Oct 1997 | by KAREN DEMPSEY

in the West Midlands and we work for national brands. We are not second division teams because we choose ... , for example, is a nationally-known brand and uses Charles Barker in London for its branding and corporate PR ... . This is not the case for another national brand based in the Midlands: Boots the Chemist in Nottingham ...

Profile: Brian MacLaurin, MacLaurin Group - Cranking up the PR power/Brian MacLaurin is no timorous beastie when it comes to PR acquisitions

03 Oct 1997 | by KAREN DEMPSEY

. The MacLaurin brand is now a group - comprising MacLaurin Communications, events company MCM Events ...

Forum: Conferences - Designed with delegates in mind/With so many conferences filling the calender, organisers are having to think carefully before commiting budget and working hard to make their event stand out. Katrina Dunbar reports

12 Sep 1997 | by KATRINA DUNBAR

international roadshow to re-launch its premier brands last year. People were motivated by being sold ... and the aim is essentially to increase the IPC brand profile. It is going phenomenally well, we re ...

client brands centre stage at festivals

08 Aug 1997 | by POPPY BRECH

of consumers. If you are expert in consumer brand marketing, that expertise has to be targeted towards ... brands build credibility and if they can achieve this, they re on to a winner. If the stakes ... Mathieson spotted an opportunity to extend the techniques for plugging records to promoting youth brands ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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