to remove filtersEditorial: Direct Appeal
18 Dec 1997 | by JEREMY BULLMORE
of household-name brands that have chosen to put direct marketing at the heart of their communications ...
Search results for Branding
Search filters:
Add Search Filters:
By Date
By Publication
- Campaign (41)
- Marketing (88)
- PR Week UK (4)
By Industry Sector
- Fashion / Clothing (3)
- Financial Services (22)
- FMCG (7)
- Food & Drink (28)
- Government / Non-Profit (6)
- More...
- Media / Entertainment (22)
- Retail/Wholesale (1)
- Retail (14)
- Technology (17)
- Telecoms / Utilities (8)
- Travel / Leisure (4)
- Less...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - BRAND BUILDING
18 Dec 1997
, Tom Monk Art director: Jon Harvey WINNER Three years of brand-building activity ... years. Direct marketing has played a fundamental role in this, the brand being made accessible ... the perception of the brand had been changed. They added: It is good to see a major manufacturer making a ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - DRTV
18 Dec 1997
direct marketing with traditional advertising, brand building, telemarketing, loyalty and database ... , in part motivated to avenge gains by Murphy s the previous year, gave the brand its highest ever bi ... of activities, from questionnaires to merchandise, seeks to increase consumers involvement with the brand ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - ACQUISITION PROGRAMME
18 Dec 1997
is going to be used to enhance the brand, and to use the power of the brand across a number ... . It achieved increases in brand awareness, preference and purchase. THIRD The launch ...
Pepsi pounds 25m jackpot into Claydon Heeley
18 Dec 1997 | by JEREMY BULLMORE
and was behind the Spice Girls promotion, which helped lift the brand s market share from 15.1% to 19 ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - INTEGRATION
18 Dec 1997
), simplicity and challenge. Together, the various media were employed to provide brand encounter, invitation ... marketing into the whole campaign, the judges commented. It is fully integrated, the brand proposition ...
Goldfish clinches top DM award
18 Dec 1997 | by DANNY ROGERS
SensorExcel system, topped the door-to-door category, while Audi got the judges vote for brand building ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: CREATIVITY IN DM - COPY
18 Dec 1997
brand. You are either a Saatchis person or you are not. SECOND When Audi announced its ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - ELECTRONIC MEDIA
18 Dec 1997
owners, and the brand will continue through a new car carrying its name. One of the ways in which ... to be consistent with your brand values, very interactive, very involving, and great fun, with a programme ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: GOLD AWARD
18 Dec 1997
clear above-the-line brand positioning and values, and translating them across a variety of media ...
Additional Information
Campaign Jobs
- Account Manager - Integrated / Below the line, £30k MODA consult up to £30k + excellent benefits, Central London
- Product Marketing Executive Stopgap £25000 - £32000 per annum, London
- Senior Account Executive Michael Page Agency £25000 to £30000 per annum, West End
- Digital Marketing Project Manager Adam Recruitment £30000 - £40000 per annum, North West England
- Digital Traffic Manager Michael Page Agency £35000 to £40000 per annum, Leeds
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
