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Whitbread Hotels has appointed a new marketing director to head up its budget hotel brand Travel Inns, ahead of the chain s first brand building push next year.
Blimey! What a gift. Hacks have charted how the ROH events have unfolded in terms of acts and scenes and, of course, parallels have been made with the tragedy and farce of opera plots themselves.
The British Council has appointed its first director of corporate brand development in preparation for a major rebranding.
Cash to cards group De La Rue has appointed Countrywide Porter Novelli to handle its corporate PR as part of its drive to raise its profile.
Ladbroke-owned Hilton International and US-based Hilton Hotels have poached BMW GB s car marketing manager, Simon Oldfield, for the position of brand communication director. He will work in its newly created joint marketing team, charged with promoting the Hilton brand globally.
If the Henley Centre is right, and the future of brands lies in building trust (see page 21), then brand extensions need to be judged on different criteria than that of financial success or failure.
Apparently, consumers trust Kellogg s Corn Flakes more than the police or Parliament. Research this week by the Henley Centre has demonstrated just how influential brands are, and marketers have discovered over the past 20 years that branding can be applied to almost anything.
Britannia Building Society has hired Cowan Kemsley Taylor to create a branding campaign after a competitive pitch against Mustoe Merriman Herring Levy.
Despite two and a half million listeners tuning in every week to Radio 3, there is a general lack of awareness of the fact that half the output is live, with more than 600 events recorded or relayed from around the UK each year. Research among concert goers indicated that 50 per cent did not listen...
Polycell has awarded its pounds 1m advertising account to Publicis without holding a pitch.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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