Whitbread Hotels has appointed a new marketing director to head up its budget hotel brand Travel...Whitbread Hotels has appointed a new marketing director to head up its budget hotel brand Travel Inns, ahead of the chain s first brand building push next year. Guy Parsons, 34, joins from ... the 190-strong chain s first brand-building campaign through recently appointed agency, Holder Henry ...
, who joined First Direct in January 1997 to develop co-branding opportunities and who left ... to run their own mini 24-hour TV channels. These channels will carry corporate branding, details ... marketing opportunities and we look forward to the development of BIB as a major consumer brand. Simon ...
, reportedly worth pounds 10m, which covers branding work for its soon-to-launch banking and telesales...Standard Life has appointed The Leith Agency to handle its corporate advertising account, reportedly worth pounds 10m, which covers branding work for its soon-to-launch banking and telesales operations. Edinburgh-based creative shop The Leith Agency, whose existing clients include Irn ...
depend on a successful brand having a life cycle of at least ten years. These days you are doing well if a brand lasts ten months. Entire new sectors mushroom almost overnight, explode into a ... . We wouldn t have brands any more, we would have labels - which seems fair since that is the only ...
, Tom Monk Art director: Jon Harvey WINNER Three years of brand-building activity ... years. Direct marketing has played a fundamental role in this, the brand being made accessible ... the perception of the brand had been changed. They added: It is good to see a major manufacturer making a ...
If you want to be a brand manager, don t go into production first....If you want to be a brand manager, don t go into production first. According to our survey, no production people ever become brand managers, while finance and human resources fare little better, each claiming only 2% of those who end up in the job. Most brand managers come from ...
Burnett to develop a brand-building ad campaign....Burnett to develop a brand-building ad campaign. Leo Burnett fought off Heinz s lead agency ... Lemeunier, already handles Heinz s Petit Navire fish brand. However, the new brief will focus solely on the UK market. It will be the first above-the-line promotion the brand has received since 1991 ...
. Burton will hold a 65% stake in the company and its brands will appear in Littlewoods existing...The Burton Group and Littlewoods are launching a jointly-operated direct home shopping company. Burton will hold a 65% stake in the company and its brands will appear in Littlewoods existing catalogues. Cadbury is relaunching its Snack and Time Out brands in 1998 with new ads through BDDP ...
to north-west ad agency Juice, in a move to brand its two new stations under the Galaxy banner....Chrysalis Radio has awarded the pounds 1m creative account for its Galaxy dance music stations to north-west ad agency Juice, in a move to brand its two new stations under the Galaxy banner. Juice won the business after a pitch between Leeds-based agency Poulters, J Walter Thompson Manchester ...
Where to go when you ve reached the heady heights of marketing director is a dilemma many a brand...Where to go when you ve reached the heady heights of marketing director is a dilemma many a brand manager would be all too happy to face. However, if the career goes well it s a decision that may have to be made. Ultimately there are about four choices, according to David MacKenzie ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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