to snatch sales from top three brands Nokia, Motorola and Ericsson....as it attempts to snatch sales from top three brands Nokia, Motorola and Ericsson. Laura Holtham, UK ... Porter Novelli for the account. She intends to make a decision before Christmas. The brand ... drivers to chat to passengers about the brand. The scheme was subsequently banned by the Public ...
giant, is inviting pitches to find an agency to handle its brand across Asia....Philips Consumer Communications, the mobile phones and pagers division of the Dutch electronics giant, is inviting pitches to find an agency to handle its brand across Asia. Philips Asia/Pacific PR manager Isobel Cheng issued briefs within the past few weeks to a handful of agencies ...
image for the brand. Tactics Band and Brown and QBO initially worked together to make sure ...
Nokia has appointed The Red Consultancy to handle its pounds 300,000 corporate and brand PR...Nokia has appointed The Red Consultancy to handle its pounds 300,000 corporate and brand PR following a pitch against Bite, Burson-Marsteller, ICAS, Firefly and incumbent The Rowland Company. ...
is receiving pounds 100,000 in fees and will work on raising awareness of the Mitel brand among business users...Canadian telecommunications company Mitel has appointed Firefly to handle its UK PR. Firefly is receiving pounds 100,000 in fees and will work on raising awareness of the Mitel brand among business users. Mitel produces telecoms management hardware and software to support business systems. ...
Cable and Wireless Mobile has appointed UK hi-tech agency Firefly as its first corporate PR agency. Firefly will work globally for C s current branding push and is an attempt to support its diverse mobile divisions with the unifying C s mobile communications businesses across 30 countries ...
and brand image. Seven agencies, including incumbent The Rowland Company, are competing for the business....and brand image. Seven agencies, including incumbent The Rowland Company, are competing for the business ... -Pacific region (PR Week, 26 September). Nokia has recognised the importance of building its brand ... of our product range and brand building efforts led to strong demand in all major markets. ...
ranging from interviews with CWC s chief executive, Graham Wallace, and director of brand communications ... higher profile than the brand. However, it was the What can we do for you? angle that helped give better positioning for the brand by switching from a hard sell to more humbly asking consumers what ...
brands over two broad-based, heavyweight outfits has surprised industry watchers. However, it underlines CWC s determination to become a mainstream consumer brand rather than having a hi-tech image ... launch and communicate the brand s values to consumers, business users and staff. Meanwhile ...
. The PR account will consist of a combination of corporate and brand communications. We are keen ... the company s brand performance by presenting a more uniform corporate and brand image across Asia. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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