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F-H clinches corporate programme for Dell

and African corporate brand building programme....Dell Computer Corporation has appointed Fleishman-Hillard to handle its European, Middle East and African corporate brand building programme. It is the first time Dell has chosen to use one agency to oversee its corporate PR strategy across Europe, the Gulf states and South Africa ...

INTERNATIONAL: Fenestrae hires Text for telephony software PR

brand and office management products. The account is worth pounds 180,000 a year....Dutch software vendor Fenestrae has hired its first PR agency, Text 100 to raise awareness of its brand and office management products. The account is worth pounds 180,000 a year. Text will handle PR in the Netherlands, Germany, UK, France and Belgium. The agency will also receive a ...

Judge and Jury: Co-op turns the tables with appetising report on labels - The timing of the release of a Co-op report on food labelling was such that almost all media swallowed the story whole, says Tina Fotherby, director at Nexus PR

confusion used mock-up packs of made-up brands. While slightly muddling, this gave journalists pictures ...

CAMPAIGNS: Making Vinnie a White Knight - Public Awareness

that they would be able to explain the benefits. During the tour the brand name was not disclosed ...

Stop Press: Greenwood Tighe hits right chord with Bass

decision to co-ordinate PR activity for its non-branded pubs through one agency....decision to co-ordinate PR activity for its non-branded pubs through one agency. ...

Used car supermarket hits top gear with Lexis

to encourage cross-promotions. You don t often get the chance to launch an entirely new brand, and a ...

BP hires LSA to pump up forecourt shop PR

, brand communications and promotion manager for BP UK, said the company was aiming to shift consumer ...

CRS enlists Blake to food chain PR

one brand. The organisation has adopted a new logo and invested pounds 7 million in advertising ...

CAMPAIGNS: Dinner disasters aid Somerfield - Branding

brand known in the national press. Objective To promote the Somerfield brand ...

STOP PRESS: Littlewoods takes stock of PR with WB&B

management, the agency will focus on developing a strategy for the Berkertex clothing brand....Littlewoods Stores has chosen Liverpool-based WB&B Strategic Communications to handle its six-figure national and regional consumer account. Covering media relations, community relations and event management, the agency will focus on developing a strategy for the Berkertex clothing brand. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.