05 Dec 1997
| by JEMIMAH BAILEY
and African corporate brand building
programme....Dell Computer Corporation has appointed Fleishman-Hillard to handle
its European, Middle East and African corporate brand building
programme.
It is the first time Dell has chosen to use one agency to oversee its
corporate PR strategy across Europe, the Gulf states and South
Africa ...
21 Nov 1997
| by IAN DARBY
brand and office management products. The
account is worth pounds 180,000 a year....Dutch software vendor Fenestrae has hired its first PR agency, Text
100 to raise awareness of its brand and office management products. The
account is worth pounds 180,000 a year.
Text will handle PR in the Netherlands, Germany, UK, France and
Belgium.
The agency will also receive a ...
21 Nov 1997
| by TINA FOTHERBY
confusion used mock-up packs of made-up brands. While
slightly muddling, this gave journalists pictures ...
07 Nov 1997
| by NICK PURDOM
that they would be
able to explain the benefits.
During the tour the brand name was not disclosed ...
31 Oct 1997
| by JEMIMAH BAILEY
decision to co-ordinate PR activity
for its non-branded pubs through one agency....decision to co-ordinate PR activity
for its non-branded pubs through one agency.
...
31 Oct 1997
to encourage
cross-promotions.
You don t often get the chance to launch an entirely new brand, and a ...
24 Oct 1997
| by JEMIMAH BAILEY
, brand communications and promotion manager for BP UK, said
the company was aiming to shift consumer ...
17 Oct 1997
| by JEMIMAH BAILEY
one brand. The organisation has adopted a new logo and invested pounds 7
million in advertising ...
03 Oct 1997
| by PETER ROBINSON
brand known in the national
press.
Objective
To promote the Somerfield brand ...
03 Oct 1997
| by IAN DARBY
management, the agency will focus on developing a strategy for the
Berkertex clothing brand....Littlewoods Stores has chosen Liverpool-based WB&B Strategic
Communications to handle its six-figure national and regional consumer
account. Covering media relations, community relations and event
management, the agency will focus on developing a strategy for the
Berkertex clothing brand.
...