21 Nov 1997
department.
Bayer owns brands include Agfa films, Aspirin and Alka Seltzer. It is
also a leading ...
21 Nov 1997
| by KATE NICHOLAS
brand, comes much further down
the clients list of priorities. The message ...
of its personality or brand - it is results; the
ability to deliver quality business consultancy ...
31 Oct 1997
| by JULIETTE GARSIDE
Electrical goods brand Braun has hired The Communications
Partnership to raise awareness of its...Electrical goods brand Braun has hired The Communications
Partnership to raise awareness of its personal care and hair products in
the run-up to Christmas. Communications Partnership MD Deborah Martin
said Braun is known more as a household brand than for its haircare
products in Ireland. The agency ...
27 Jun 1997
| by By JULIETTE GARSIDE.
s communications strategy for
brands including Nicotinell, Savlon and Lypsyl. The company does not
currently employ PR agencies to promote its brands.
My brief is to review the whole way in which ...
over the counter, branding has become much more
important in consumer health.
NCH is one of 8 ...
27 Jun 1997
| by By LEE KIMBER
international brand
image.
With the need to communicate to a greater number of audiences,
full ...
, was because of its joint work with its corporate division and
recommendations concerning brand reputation ...
brand
image a subsidiary agency, Synapse, was created in April. Some clients,
such as SmithKline ...
23 May 1997
| by KATE NICHOLAS
1
million brief for its entire brand portfolio to the fourth, Munro and
Forster....pounds 1
million brief for its entire brand portfolio to the fourth, Munro and
Forster.
Warner ...
of incumbent agencies.
With the Glaxo Wellcome merger at the end of 1995, the brand support ...
-Lambert s children and baby brand
portfolio was handled by Infopress, and its hayfever remedy Beconase by
Shire ...
25 Apr 1997
| by KAREN DEMPSEY
brands - activities which
were previously handled by external consumer PR consultancies.
The new ...
,
including PR support for leading Boots brands such as No7 and 17
cosmetics.
And Sheilagh Patterson ...