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BP hires LSA to pump up forecourt shop PR

, brand communications and promotion manager for BP UK, said the company was aiming to shift consumer ...

PR EUROPE: MADRID - Inforpress cleans up 3M deal

protector brand Scotchguard. The agency will handle media relations, event management and consumer...3M has brought in PR agency Inforpress to handle public relations for its chemical textile protector brand Scotchguard. The agency will handle media relations, event management and consumer relations for the company. ...

STOP PRESS: WAR PR slips into Esso Lubricants deal

flagship oil brand Esso Ultron, plus support for Esso Ultron s sponsorship of the Peugeot Team...Esso Lubricants has picked Cambridge agency WAR PR for a consumer and trade campaign on its flagship oil brand Esso Ultron, plus support for Esso Ultron s sponsorship of the Peugeot Team in the British Touring Car Championships. The appointment follows a four-way competitive pitch. ...

Dewe Rogerson to put spark into Energis brand

told the City that flotation was not an immediate option and said Energis would focus on brand ... is corporate, to help build their brand and presence in the UK . It is understood that DR won the newly ...

DOING ADMIRABLY: Being one of the UK’s most admired brands means more than just a public pat

the relationship between corporate reputation and brand reputation. It s interesting to note ... , whereas a brand reputation is susceptible to the changing attitudes, of in our case, many millions ... people about their negative experience - with resulting damage to brand and reputation. Brand ...

FOCUS: PHOTO LIBRARIES - The cost of being in the picture/If a picture paints a thousand words, then the delivery of that image can be make or break a story. As the press demands more and better pictures the trend to charge for them is growing. Peter Robi

of marketing at Charles Barker, stresses: It s important to maintain up-to-the-minute changes in brand ...

Norweb puts Charles Barker on trial

would focus on branding, customer service and added value products . ...

CAMPAIGNS: Warm-up act for London Electricity - Cause-Related Marketing

to create a positive brand image, LE decided to build on existing work with special needs customers ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.