to remove filtersGap starts hunt for UK media planning and buying agency
19 Dec 1997 | by CLAIRE BEALE
with a brief to broaden the brand s franchise outside the US. Gap is now said to be looking ...
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Banks Hoggins and Waitrose link up to raise store’s profile
19 Dec 1997 | by KAREN YATES
, the agency s brand consultancy. He will report directly to JWT s chief executive, Stephen Carter ... with a new determination by the John Lewis subsidiary to put more effort into branding. Waitrose ... , such as the rise in own-brands, value-added and non-food products and Sunday opening. The partnership ...
STOP PRESS
18 Dec 1997 | by DANNY ROGERS
. Burton will hold a 65% stake in the company and its brands will appear in Littlewoods existing...The Burton Group and Littlewoods are launching a jointly-operated direct home shopping company. Burton will hold a 65% stake in the company and its brands will appear in Littlewoods existing catalogues. Cadbury is relaunching its Snack and Time Out brands in 1998 with new ads through BDDP ...
SPOTLIGHT ON: DIRECT RESPONSE TV - Is ITV set to make great leap forward into direct sales TV? ITV’s direct response line follows a ’transaction TV’ trend, Alasdair Reid finds
12 Dec 1997 | by ALASDAIR REID
is to deliver and build a brand or corporate message in the form of this company is responsive, approachable and open for business . It called this phenomenon brand-response TV . Last week, ITV announced ... information on their brands (Campaign, 5 December). The call-handling technology for Call ITV ...
STOP PRESS
11 Dec 1997 | by ANNE-MARIE CRAWFORD
Unilever is to launch a second wave of customer magazines, which promote 16 brands from its four...Unilever is to launch a second wave of customer magazines, which promote 16 brands from its four ... as brand marketing departmental director. He was appointed to oversee brand building on a temporary ... Telstar has appointed Branded, the strategic marketing company founded by ex-Sky marketer Philip Ley ...
ADVERTISING & PROMOTION: Kwik Save in loyalty drive
11 Dec 1997 | by DRAYTON BIRD
. Kwik Save brand director Alan Shepherd said: We believe that third-party promotions have a ...
REVIEW: Marketing and advertising news in the week’s press ..
05 Dec 1997
. The confectionery giant, whose pan-European account is worth pounds 200 million, owns brands including Ferrero.... The confectionery giant, whose pan-European account is worth pounds 200 million, owns brands including Ferrero ... , the Quaker Oats UK commercial director for cereals with marketing responsibility for brands including Sugar ... Potgieter, who is currently responsible for branding and new product development. - Marketing Week ...
Trade marks body backs court ruling against Net pirates
05 Dec 1997 | by JOHN TYLEE
the Internet domain names of high street brands including Ladbrokes, Burger King and Marks The judgment ...
Radio Rentals puts ad account to pitch again
05 Dec 1997 | by KAREN YATES
. These effectively pooled the marketing, purchasing and merchandising functions across Thorn s three main brands ... sites, DER Direct rents a similar range of brands direct-to-home through catalogues. Easiview rents ...
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- Senior Account Manager Firebrand London £35 - 40K, LONDON
- Account Manager - Integrated / Below the line, £30k MODA consult up to £30k + excellent benefits, Central London
- Product Marketing Executive Stopgap £25000 - £32000 per annum, London
- Senior Account Executive Michael Page Agency £25000 to £30000 per annum, West End
- Digital Marketing Project Manager Adam Recruitment £30000 - £40000 per annum, North West England
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
