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LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events

Consider this: in the summer of 1990, according to unprompted brand-awareness indicators...Consider this: in the summer of 1990, according to unprompted brand-awareness indicators ... sponsor of Italia 90, and in so doing had showed just what sponsorship was good at - raising brand ... -inforce those of the brand and yet that type of deal remains the exception. For every logical Commercial ...

HOTLINE

meetings with management. The assignment is being described by Elida Faberge only as a brand development...meetings with management. The assignment is being described by Elida Faberge only as a brand development ... to promote Coors, the US premium lager distributed in the UK by Scottish Courage. The brand, already ... for the Van den Bergh brands, Peperami and Flora. The ABC Council meeting on 18 December to finalise ...

Careers: Movers

Internet marketing manager. Finn O Driscoll has been appointed brand manager for Strathmore ... such as Premier Brands and First Direct. ...

CAREERS: Room in IT for the non-techie - With big budgets to spend and increasingly competitive markets to operate in, the technology and telecoms companies are putting more and more emphasis on marketing. Jane Bainbridge reports

There once was a time when a huge gulf separated the techies in anoraks and the brand gurus...There once was a time when a huge gulf separated the techies in anoraks and the brand gurus in marketing. But with brands such as Orange, Microsoft, BT and Intel now enjoying awareness levels similar to Kellogg and Heinz, it seems the IT and telecoms industries have well and truly woken up ...

STOP PRESS

brands, will combine a high level of cover with rebates redeemable against both brands. Digital ...

THE APG CREATIVE PLANNING AWARDS 1997: NEW PRINT CAMPAIGN

Product: Compaq brand...Computers Product: Compaq brand The agency decided that advertising needed a new role to change ... of Interflora s work; and to create a contemporary identity for the brand. Commendation Winner ...

MEDIA HEADLINER: Don’t worry about the launch of Magic, Emap TV chief says - Vincent Monsey says this is only the start of greater things, Claire Beale writes

s portfolio of existing brands are already being marshalled to help make a reality. For Emap has made ... into a new format under the Magic brand. Now Magic is being adapted for its TV debut, building ... compressed and ultimately overwhelming TV market of the next millennium, familiar brands will become ...

Sega in talks for a police link-up

Sega is looking to advertise its latest PC racing game on the side of the nation s police cars. The firm is in talks with several constabularies about a deal which would see branding for the Sega Rally MMX on police vehicles. If successful, Sega may link up with other services as part of a major ...

BDH tipped to gain Mansfield’s smooth beer brand launch

contains higher concentrations of nitrogen and is similar to other smooth brands, such as Caffrey s. Mansfield bitter is the market leader in the bitter category in its local Midlands area. Other brands ...

PRIVATE VIEW

manager Brief: Position the brand as the ultimate white spirit Agency: Banks Hoggins O Shea ... : Kilkenny Client: Julian Spooner, marketing director Brief: Communicate Kilkenny s core brand values ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.