19 Dec 1997
| by RICHARD COOK
Consider this: in the summer of 1990, according to unprompted
brand-awareness indicators...Consider this: in the summer of 1990, according to unprompted
brand-awareness indicators ...
sponsor of Italia 90, and in so doing had showed
just what sponsorship was good at - raising brand ...
-inforce those of the brand and
yet that type of deal remains the exception. For every logical
Commercial ...
19 Dec 1997
| by ANNA GRIFFITHS
meetings with management. The assignment
is being described by Elida Faberge only as a brand development...meetings with management. The assignment
is being described by Elida Faberge only as a brand development ...
to promote Coors, the US premium
lager distributed in the UK by Scottish Courage. The brand, already ...
for the Van den Bergh brands, Peperami and
Flora.
The ABC Council meeting on 18 December to finalise ...
18 Dec 1997
| by FABIENNE TYLER, Chair, DMA Royal Mail A
Internet marketing
manager.
Finn O Driscoll has been appointed brand manager for Strathmore ...
such as Premier Brands and First
Direct.
...
04 Dec 1997
| by JANE BAINBRIDGE
There once was a time when a huge gulf separated the techies in
anoraks and the brand gurus...There once was a time when a huge gulf separated the techies in
anoraks and the brand gurus in marketing.
But with brands such as Orange, Microsoft, BT and Intel now enjoying
awareness levels similar to Kellogg and Heinz, it seems the IT and
telecoms industries have well and truly woken up ...
04 Dec 1997
| by LISA CAMPBELL
brands, will combine a high level of cover with
rebates redeemable against both brands.
Digital ...
28 Nov 1997
Product: Compaq brand...Computers
Product: Compaq brand
The agency decided that advertising needed a new role to change ...
of
Interflora s work; and to create a contemporary identity for the
brand.
Commendation
Winner ...
28 Nov 1997
| by CLAIRE BEALE
s portfolio of existing
brands are already being marshalled to help make a reality.
For Emap has made ...
into a new format under the Magic brand. Now Magic is being
adapted for its TV debut, building ...
compressed and ultimately overwhelming
TV market of the next millennium, familiar brands will become ...
27 Nov 1997
| by HARRIET MARSH
Sega is looking to advertise its latest PC racing game on the side
of the nation s police cars.
The firm is in talks with several constabularies about a deal which
would see branding for the Sega Rally MMX on police vehicles.
If successful, Sega may link up with other services as part of a major ...
21 Nov 1997
| by JOHN TYLEE
contains higher concentrations of
nitrogen and is similar to other smooth brands, such as Caffrey s.
Mansfield bitter is the market leader in the bitter category in its
local Midlands area. Other brands ...
21 Nov 1997
| by PETER SOUTER
manager
Brief: Position the brand as the ultimate white spirit
Agency: Banks Hoggins O Shea ...
: Kilkenny
Client: Julian Spooner, marketing director
Brief: Communicate Kilkenny s core brand values ...