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’Sin bin’ uncovers inflated billings

s antacid brand, which spent just pounds 1.2 million in the 12 months to December. BBH won the pounds 7 ...

Branding boss in Travel Inns post

Whitbread Hotels has appointed a new marketing director to head up its budget hotel brand Travel...Whitbread Hotels has appointed a new marketing director to head up its budget hotel brand Travel Inns, ahead of the chain s first brand building push next year. Guy Parsons, 34, joins from ... the 190-strong chain s first brand-building campaign through recently appointed agency, Holder Henry ...

Butlin’s triples spend in bid for modern image

, carrying the line You should see what has happened at Butlin s . The mix of brand building and direct ...

PRIVATE VIEW

If there s one thing more disappointing than not winning a major US sportswear brand it s getting...If there s one thing more disappointing than not winning a major US sportswear brand ... to his restraint and the power of the brand that these do not look grisly. There aren t many products ... clock. Aer Lingus Project: Brand campaign Client: David Bunworth, marketing director ...

JWT beats Bates to pounds 8m P&O Stena

from both agencies. JWT s first work for the brand is expected to appear in the spring when ...

MGM sets up management team separate from partners

s size and significance, Gottlieb said. He added: We re not changing our brand but we ...

HOTLINE

for comment. Brand development is becoming more important than ever, according to a survey of senior ...

CLIENT OF THE WEEK: Altering the Aer Lingus image - Mairi Clark asks why the airline’s marketing chief picked Shane MacGowan

I d most like to get delayed on , I thought, that s how everyone should regard the brand , he ... promoting Ireland to international businesses. He joined the brewer, Guinness, in 1977 as brand manager ...

Take the train

and Outdoor Media will manage sponsorship of the trains, including branding and promotional opportunities...Eurostar is to provide national and international advertisers with the opportunity to sponsor Eurostar trains which, at a quarter of a mile long, are set to become Europe s longest billboard. Sports and Outdoor Media will manage sponsorship of the trains, including branding and promotional opportunities ...

Media: Nicorette signs up for New Year transport deal

TDI has signed up the nicotine substitute brand, Nicorette, to sponsor free travel on London...TDI has signed up the nicotine substitute brand, Nicorette, to sponsor free travel on London s buses and tubes on New Year s Eve. The deal, worth pounds 225,000, comprises 1200 posters across the Underground network, 500 bus sides and 30,000 Docklands Light Railway leaflets. Nicorette branding will also ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.