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The Carat Group has bowed to market conditions and folded its smallest UK brand, YMG Carat...The Carat Group has bowed to market conditions and folded its smallest UK brand, YMG Carat, into TMD Carat. It is also creating a new research and consultancy company, Carat Insight. Ray Kelly, the chairman and chief executive of Carat UK, said that the decision was a recognition ...
consumer branding campaign. Young and Rubicam s first work will appear in the summer, starting ... . Longines is a huge brand and we have created a clever but simple campaign that will run everywhere. ...
important clothing brand of the century by the style magazine, the Face, has grown fat on a diet of sports ... at Nike, is to make it a complete communication vehicle for brands, he says. At Bass, that meant ... regarded as model examples of their type. But then Bass operates more than 50 different brands. Nike ...
The first TV brand advertising in more than four years for the Independent and the Independent...The first TV brand advertising in more than four years for the Independent and the Independent on Sunday kicks off this weekend. As was widely predicted last week, the first three executions, through M It is. Are you? slogan that was used to launch the paper more than a decade ago ...
The High Court has come to the aid of advertisers seeking to prevent their brand names from being...The High Court has come to the aid of advertisers seeking to prevent their brand names from ... unregulated medium and enables UK brand owners to protect their rights on the Internet just as they can ... of this kind of registration has been taking place. This ruling makes it much easier for a brand owner ...
provider. He was formerly secretary of the British Brands Group. WorldSpace plans to launch three...John McLaren has been named director of corporate affairs for WorldSpace, the US digital services provider. He was formerly secretary of the British Brands Group. WorldSpace plans to launch three satellites from the beginning of 1998. ...
Abi Adeniran, ex-marketing and PR manager of the Voice newspaper is hoping to grow brand loyalty...Abi Adeniran, ex-marketing and PR manager of the Voice newspaper is hoping to grow brand loyalty among the ethnic population with his new PR and marketing agency: Hothouse. Adeniran s roster ... positive commitment to brands he said, but added: these loyalties are sometimes undermined by feelings ...
brand manager Chris Welch as head of marketing....Chessington World of Adventures is holding pitches for a 1997 PR drive. The Surrey park, owned by the Tussaud s Group, previously handled PR in-house. The news follows the January recruitment of former CPC brand manager Chris Welch as head of marketing. ...
Africa this summer. The pounds 400,000 deal to brand the team s kit and leisure is the first time...Life assurance company Scottish Provident is to sponsor rugby union s British Lions tour of South Africa this summer. The pounds 400,000 deal to brand the team s kit and leisure is the first time the Lions have been commercially sponsored. ...
return to above-the-line advertising, nearly three years after the brand s last television work through...return to above-the-line advertising, nearly three years after the brand s last television work through ... from the advertising, although it will remain on the brand s packaging. MT Rainey ... to brand advertising. We have created a more assertive and positive proposition for the new campaign ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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