Click 
to remove filters
Muji to a wider audience via a branding campaign to coincide with an increased product range ...
across Europe and is itself an example of brand extension. The logical starting point is to look ... and the Wall Street Journal are all brand extensions of Dow Jones. EBN taps into Dow Jones market ... and credibility that those brands have built, Clements says. But the strategy is not simply to be a TV version ...
Lowe Howard-Spink has landed the worldwide advertising task for Diesel, the Italian fashion brand...brand, after a protracted six-month review in which more than 22 agencies across Europe vied ... of quirky branding campaigns from the Swedish agency, DDB Paradiset. Paradiset, which was not involved in the final round of formal presentations, will continue to work with Diesel on brand ...
); and Ogilvy s nutrition, dairy and chilled brands. But Nestle is careful to use them market by market ... . In a world dominated increasingly by international brands, Nestle knows it has to standardise more ... the company, but now it also encourages working groups, particularly in Europe where its brand managers ...
process can be results that add millions of pounds to brand and shareholder value yet, as I have said ...
water brand for four years....mineral water brand for four years. O s Paris office will lead the business although local shops in individual countries will also create advertising for the brand. Perrier is expected to spend pounds 2 ... will remain. Nestle, which acquired Perrier in 1992, is understood to be keen to revitalise the brand ...
The children s biscuit brand, Jammie Dodgers, has signed up Saatchi & Saatchi to take it back...The children s biscuit brand, Jammie Dodgers, has signed up Saatchi Saatchi the group product ... Askwith - came up with an idea which they thought would be perfect for the brand 18 months ago ... . At the time it was not ready to put money behind the brand, Rudaizky said, but Burtons rang up a year ...
assignment for one of the corporation s global brands....Euro RSCG Wnek Gosper has won a place on the prestigious Coca-Cola roster by securing a worldwide assignment for one of the corporation s global brands. The appointment is thought to have ... . It is not yet known which of Coca-Cola s brands the agency will work on, or if the mystery brand is on sale ...
In these days of global marketing and brand image, why is it the very companies that build...In these days of global marketing and brand image, why is it the very companies that build corporate identities are unable to stick with a name for themselves for more than 30 minutes? When companies merge or are taken over, there is often a need for a name change. When the founder of a top ...
Britvic has appointed a director of carbonates to oversee the marketing of brands such as Pepsi...Britvic has appointed a director of carbonates to oversee the marketing of brands such as Pepsi and Tango. David Graham, the marketing and commercial director of the Whitbread-owned TGI Friday, will report to the marketing director, Andrew Marsden. - General release Don Cruickshank ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
