Consulting Worldwide. To date Omnicom has been true to its word and retained the autonomy of its PR brands ...
brand Kingsmill....Baking giant Allied Bakeries has hired Shandwick Welbeck to support the relaunch of its bread brand Kingsmill. The agency won the consumer account, which carries a six-figure fee, two weeks ... divisions. Allied Bakeries, which incorporates the key bread and rolls brands is the largest operating ...
-month repositioning project for its Which? brand in the south of England. Consolidated competed against Hill...The Consumers Association has appointed Consolidated Communications to conduct a three-month repositioning project for its Which? brand in the south of England. Consolidated competed against Hill and Knowlton, Ketchum Life and Dawson Walker Communications for the account. It will work to ensure consumers ...
the wider social and political environment can be for brand advertising campaigns....the wider social and political environment can be for brand advertising campaigns. All too often, advertising that is creative, striking and apparently right for a brand, can contain controversial elements ... - in their enthusiasm - not consider the social issues that could lead to embarrassment for the brand and the company ...
Wolverhampton has taken to the Internet to attack the Fix the World message and the lack of Christian branding ...
during their breaks. Diet Coke packs were produced including mousemats and penholders, branded ... in much of the copy which reflected the sexy, fun elements of the brand. ...
No one can deny the importance of branding any longer. Even among the traditionally tit...No one can deny the importance of branding any longer. Even among the traditionally tit-for-tat, feature-driven technology industry, brand consciousness has risen dramatically. For many years ... at the door, says US management guru Chuck Pettit in his book Techno Brands. Those days are gone ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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