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VW 'lamp post' by BMP

line of famous spots for the brand.

BBDO Chicago wins Beefeater

account for its Beefeater gin brand following a competitive review....- Allied Domecq Spirits, USA, has appointed the Chicago office of BBDO to handle the US creative account for its Beefeater gin brand following a competitive review. The review for Beefeater, billings ... . The appointment of BBDO to Beefeater follows its win earlier this year of another Allied Domecq brand, Kahlua. ...

BBDO Chicago wins Beefeater

account for its Beefeater gin brand following a competitive review....- Allied Domecq Spirits, USA, has appointed the Chicago office of BBDO to handle the US creative account for its Beefeater gin brand following a competitive review. The review for Beefeater, billings ... . The appointment of BBDO to Beefeater follows its win earlier this year of another Allied Domecq brand, Kahlua. ...

Nortel in brand push

Nortel Networks, the telecoms and computer network firm, is relaunching its corporate brand with a...Nortel Networks, the telecoms and computer network firm, is relaunching its corporate brand ... developed a campaign called Share a Thought to increase brand and service recognition ... spontaneous awareness of the Nortel brand from 14% to 20%. ...

MARKETING MIX: Brand manager of the week

late! What would be your dream brand to work on? I d love to work on an authentic outdoors brand such as the American clothes label, Patagonia. It is genuinely interested in conserving ... : Bass Brand: Carling ...

WPP reveals top three UK brands

BT, the BBC and Marks s strongest indigenous brands in a worldwide study by marketing services...BT, the BBC and Marks s strongest indigenous brands in a worldwide study by marketing services ... in the top ten UK brands in terms of brand bonding . The remaining seven places, with the exception of Swiss company Nestle s Nescafe, are occupied by US companies. Brand bonding is calculated ...

Sky ad drive to put emphasis on channel brands

channel brands, such as Sky Sports....channel brands, such as Sky Sports. The list is likely to include its agency of record, M We want a strong portfolio of programme brands which are the most valuable in the TV marketplace ... , gears up for a major push across its eight core brands (see Marketing, December 3). The drive ...

CAREERS: The Secret Diary of Brian The Brand Manager

product manager with no current brands on my hands, responsible for generating future sales for GBH....I have spent the week trying to escape the Kafkaesque web spun to entrap me by my boss Billy The Spider Bolleaux when he intimated that I am on his redundancy hit-list. On the one hand I am the new product manager with no current brands on my hands, responsible for generating future sales for GBH ...

MEDIA: London Electricity TV debut

London Electricity is taking its brand to television for the first time after agreeing to sponsor...London Electricity is taking its brand to television for the first time after agreeing ... this Friday as it seeks to build awareness of its brand across the South-east in face of increased ... Legal This is our first exposure on TV and we re hoping to take the brand to new areas. TV is a great ...

MARKETING MIX: That was the week that was

branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its...15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its ... -party branding on its phonecard. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.