the positioning of key brands Persil, Persil Colour, Persil Washing-Up Liquid and Jif on the internet....the positioning of key brands Persil, Persil Colour, Persil Washing-Up Liquid and Jif on the internet. Lever is in discussions with web site owners to launch a series of branded micro-sites within larger sites. These micro-sites would carry information on brands to build Lever s reputation as a ...
Associated New Media s Soccernet site, www.soccernet.com, has signed a co-branding deal...Associated New Media s Soccernet site, www.soccernet.com, has signed a co-branding deal with planetfootball.com, publisher of official sites for 18 of the UK s leading football clubs. Soccernet will feed a division-branded ticker to the 18 club sites, giving users instant news about the Carling ...
Martin Dawes Telecommunications, Europe s largest mobile service provider, is launching the UK s fifth mobile phone network. The company is leasing air time from Mercury Personal Communications, the network operator which owns the One 2 One brand. Called Breathe, the brand is aimed at the business ...
UK consumers will spend an extra pounds 400m on media brands and services in 1999, according to a...UK consumers will spend an extra pounds 400m on media brands and services in 1999, according to a new report by the Henley Centre. The Media Futures report predicts the average person will spend around pounds 450 next year on media - a rise of around pounds 8 per head. Much of the rise ...
brand in the competitive UK book retailing market....London book chain Books Etc has developed its own coffee bar, called Coffee Etc, to strengthen its brand in the competitive UK book retailing market. The first Coffee Etc opened this week ... owned by US book chain Borders, is keen to have its own branded coffee bars, according to a ...
web site was originally designed as a global brand site, and won a number of major UK awards ... believes that the brand proposition Express Yourself can be transmitted to potential customers ... to promote the car as a cool, contemporary brand. The car s core values have always been about ...
its digital brands....- Time Inc New Media has appointed Think New Ideas as its interactive agency of record to develop its digital brands. The appointment follows a competitive pitch, which is understood to have ... will be responsible for brands that include Time.com, Fortune.com, Money.com and People Online. In addition ...
its digital brands....- Time Inc New Media has appointed Think New Ideas as its interactive agency of record to develop its digital brands. The appointment follows a competitive pitch, which is understood to have ... will be responsible for brands that include Time.com, Fortune.com, Money.com and People Online. In addition ...
there was a need for positive brand-building communication as consumer impressions of Domino s were either ambivalent or negative. A sustainable brand platform was needed from which any local promotional ... perception of the brand from quick and cheap to the best pizza in town and to stimulate sales from new ...
so many food or drink brands, Guinness has made a potentially pointless web site worthwhile ... connections, such as a spin-off web site about the exhibition of John Gilroy s work for the brand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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