04 Dec 1998
| by QUENTIN BELL, foundere of the Quentin B
of winners. Channel 5 has gained from the sexism debate, which will
be good branding for them and a conduit ...
13 Nov 1998
| by SOPHIE BARKER
The Optika Group, which owns 28 opticians across the UK, including
the David Clulow store brand...The Optika Group, which owns 28 opticians across the UK, including
the David Clulow store brand, has appointed Camron PR to raise its image
with younger consumers (PR Week, 16 October). The account carries a
six-figure fee and was awarded last week following a competitive pitch
involving three ...
06 Nov 1998
| by JULIETTE GARSIDE
21 January at London s Dorchester. The
theme will be Your Staff as Brand Evangelists . For further...PR Week is presenting its fourth annual conference Communicating
Business Strategy on Thursday 21 January at London s Dorchester. The
theme will be Your Staff as Brand Evangelists . For further details
call Tania Cassell on 0171 413 4116.
...
06 Nov 1998
| by CHRIS DAINTY
Wolverhampton has taken to the Internet to attack the Fix the World
message and the lack of Christian branding ...
02 Oct 1998
| by SIMON ELLERY
that it would be expanding the brand into Europe and Record
will be involved in handling communications ...
25 Sep 1998
| by IAN DARBY
by Ketchum, nearly went up in flames
at a launch party for its new name last Wednesday. The Scope brand...Scope Ketchum, the agency formed last year when James Maxwell s
Scope Communications was acquired by Ketchum, nearly went up in flames
at a launch party for its new name last Wednesday. The Scope brand is to
be dropped, and the agency will from now on be known as Ketchum.
The evening ...
11 Sep 1998
| by BERNARD INGHAM
Scotland The Brand has appointed Beattie Media to handle media
relations for Scotland 98, a week...Scotland The Brand has appointed Beattie Media to handle media
relations for Scotland 98, a ...
in the UK.
Scotland The Brand is a Scottish Enterprise-funded agency set up to
raise Scotland ...
on an annual basis.
Scotland the Brand recently considered appointing a permanent agency to
handle PR ...
04 Sep 1998
| by MAGGIE BROWN
programmes which are
judged to encapsulate its brand then its standing is eroded. The issue
goes ...
21 Aug 1998
| by ROBERT GRAY
for the right to be founding sponsors. This
secures them a branded presence in the Dome, but what has often ...
believe the Millennium is the ideal
turning point to differentiate their services and brands. For us ...
24 Jul 1998
| by RACHEL BAIRD
and surveillance
systems.
DPA will advise its board on branding and overall PR strategy. The
agency ...