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JUDGE AND JURY: Critics silenced by phenomenal success of Miss World contest

of winners. Channel 5 has gained from the sexism debate, which will be good branding for them and a conduit ...

STOP PRESS: Camron lands Optika Group PR

The Optika Group, which owns 28 opticians across the UK, including the David Clulow store brand...The Optika Group, which owns 28 opticians across the UK, including the David Clulow store brand, has appointed Camron PR to raise its image with younger consumers (PR Week, 16 October). The account carries a six-figure fee and was awarded last week following a competitive pitch involving three ...

STOP PRESS: Branding through staff conference

21 January at London s Dorchester. The theme will be Your Staff as Brand Evangelists . For further...PR Week is presenting its fourth annual conference Communicating Business Strategy on Thursday 21 January at London s Dorchester. The theme will be Your Staff as Brand Evangelists . For further details call Tania Cassell on 0171 413 4116. ...

Judge and Jury: Bid to reclaim Christmas must make the most of shopping fatigue - The Churches’ Advertising Network has the right idea with its festive campaign to reclaim Christmas but it will find it difficult to reach its target with so little

Wolverhampton has taken to the Internet to attack the Fix the World message and the lack of Christian branding ...

Profile: Julia Record, Savoy Group - The five-star PR treatment/Julia Record, who began her job as group communications director at the Savoy Group this week, has a keen interest in the very different world of voluntary sector PR

that it would be expanding the brand into Europe and Record will be involved in handling communications ...

Diary: Oh for a muse of fire that could turn a launch party into a flaming success

by Ketchum, nearly went up in flames at a launch party for its new name last Wednesday. The Scope brand...Scope Ketchum, the agency formed last year when James Maxwell s Scope Communications was acquired by Ketchum, nearly went up in flames at a launch party for its new name last Wednesday. The Scope brand is to be dropped, and the agency will from now on be known as Ketchum. The evening ...

Beattie Media to champion Scots products in UK

Scotland The Brand has appointed Beattie Media to handle media relations for Scotland 98, a week...Scotland The Brand has appointed Beattie Media to handle media relations for Scotland 98, a ... in the UK. Scotland The Brand is a Scottish Enterprise-funded agency set up to raise Scotland ... on an annual basis. Scotland the Brand recently considered appointing a permanent agency to handle PR ...

MEDIA: Why TV has now tuned in to the benefits of good PR

programmes which are judged to encapsulate its brand then its standing is eroded. The issue goes ...

Sponsorship: A thousand reasons for PR to celebrate - The whole world is preparing to celebrate for the year 2000 like no celebration before. So can big business afford to miss out on the PR opportunities on offer? Not in a thousand years!

for the right to be founding sponsors. This secures them a branded presence in the Dome, but what has often ... believe the Millennium is the ideal turning point to differentiate their services and brands. For us ...

Sony Broadcast appoints DPA for strategic PR

and surveillance systems. DPA will advise its board on branding and overall PR strategy. The agency ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.