19 Dec 1998
| by ANNE-MARIE CRAWFORD
.
Sponsors will not advertise their own products directly but will have
their branding placed on the scheme ...
19 Dec 1998
| by NEILL DENNY
s brands include V05.
Guinness has promoted commercial director Stephen Nelson to the position ...
-Cal and De L Ora brands and close down the
existing factory. The future for Just Juice s three ...
director.
First Drinks Brands and William Grant are withdrawing from the
consortium which launched ...
19 Dec 1998
| by STEVE BELL
Martin Dawes Telecommunications, Europe s largest mobile service
provider, is launching the UK s fifth mobile phone network.
The company is leasing air time from Mercury Personal Communications,
the network operator which owns the One 2 One brand.
Called Breathe, the brand is aimed at the business ...
19 Dec 1998
| by IAN DARBY
series of business units comprising three UK brands: Prudential, Egg and
Scottish Amicable.
...
18 Dec 1998
| by KAREN YATES
Mattel has awarded its sales promotion and direct marketing
business for the Fisher-Price brand...Mattel has awarded its sales promotion and direct marketing
business for the Fisher-Price brand ...
of maintaining
a high level of brand awareness. This will include point-of-purchase
material with tailor-made activity for major brands.
Mike Townend, co-founder and managing director of Dynamo, said:
Fisher ...
18 Dec 1998
| by JOHN OWEN
above or below it. This is the first time that a brand
campaign has been informed by the use of all ...
of
the brand.
Craik Jones Watson Mitchell Voelkel also walked away with a handful of
awards for its ...
18 Dec 1998
| by ELEANOR TRICKETT
in September
after only eight months in the job. Tim Evans, who was Cellnet s brand
director, also left ...
17 Dec 1998
| by DANNY ROGERS
-school brand Fisher-Price....Mattel has appointed Dynamo to handle direct marketing and sales
promotion activity for its pre-school brand Fisher-Price.
...
17 Dec 1998
| by DANNY ROGERS
, under the Weightwatchers
brand.
With the growing trend among European consumers for eating out ...
brand development manager in the ketchup and
condiments division, is leaving the company in January ...
17 Dec 1998
| by DANNY ROGERS
to
build loyalty for its Harvey s Bristol Cream brand. Harvey s, a glossy
lifestyle magazine aimed ...