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Mattel has awarded its sales promotion and direct marketing business for the Fisher-Price brand to Dynamo after two separate reviews.
Last week, Societe Bic decided to give up its localised advertising strategy and appointed TBWA to its 45 million worldwide account. The Paris-based manufacturer of pens, razors and lighters has realised that it needs a worldwide branding campaign to bolster its performance in certain markets.
This week s Private Surf by Alastair Duncan makes depressing reading. Can some of the current best advertisers in the UK - Volkswagen, Cellnet, Orange - really be so off the mark with their online output? Well, the best thing you could do is check out their work for yourself. But for what it s worth,...
Open ... is, of course, called Open ... because no-one s entirely sure how it will work or what the implications are. As in, let s keep an Open ... mind about this. And what on earth are those four dots (mandatory, apparently) all about? According to the design consultancy, Wolff Olins, they help to...
Food producer Baxters is spending pounds 6.5m over the next four months on an integrated TV, radio, press and poster campaign to support its range of soups, chutneys, jams and sauces. The campaign, through Edinburgh-based The Union, introduces a new slogan, Baxters - We ve Got a Name for It .
Virgin aims to put some fizz into its flat cola sales by redesigning the product for the first time since its launch four years ago.
PR Week is presenting its fourth annual conference Communicating Business Strategy on Thursday 21 January at London s Dorchester. The theme will be Your Staff as Brand Evangelists . For further details call Tania Cassell on 0171 413 4116.
It is now a year since Richard Eyre, chief executive of ITV, confirmed the appointment of John Hardie to the newly created role of marketing and commercial director. A marketing veteran from Procter s appointment completed ITV s top management triumvirate.
The Independent has returned to brand advertising with a striking cinema commercial from its new agency, Lowe Howard-Spink.
The Formula 1 establishment has thrown a spanner into the works of British American Tobacco s (BAT) pounds 300m sponsorship machine by banning it from putting different tobacco brands on each of its cars.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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