to remove filtersPublicis lands centralised McVitie's and KP business
23 Dec 1998
and Jaffa Cakes, now picks up an extra 5.8 million of billings for brands including McVitie s Digestives ...
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Publicis lands centralised McVitie's and KP business
23 Dec 1998
and Jaffa Cakes, now picks up an extra 5.8 million of billings for brands including McVitie s Digestives ...
Bristol & West is new Friends sponsor
22 Dec 1998
The Bristol s ad agency, JPH, with Sky Sales, incorporates sponsorship bumpers on all episodes and repeated episodes, plus branding on all programme-specific trailers until the end of the year. It also embraces off-air promotions including on the internet. Bristol & West will then have first option ...
Bristol & West is new Friends sponsor
22 Dec 1998
The Bristol s ad agency, JPH, with Sky Sales, incorporates sponsorship bumpers on all episodes and repeated episodes, plus branding on all programme-specific trailers until the end of the year. It also embraces off-air promotions including on the internet. Bristol & West will then have first option ...
ITC ticks off Granada for This Morning Eurostar gaffe
22 Dec 1998
sparkling. Goldsmiths and Going Places were given additional five-second brand references when...sparkling. Goldsmiths and Going Places were given additional five-second brand references when ...
ITC ticks off Granada for This Morning Eurostar gaffe
22 Dec 1998
sparkling. Goldsmiths and Going Places were given additional five-second brand references when...sparkling. Goldsmiths and Going Places were given additional five-second brand references when ...
BBDO Chicago wins Beefeater
21 Dec 1998
account for its Beefeater gin brand following a competitive review....- Allied Domecq Spirits, USA, has appointed the Chicago office of BBDO to handle the US creative account for its Beefeater gin brand following a competitive review. The review for Beefeater, billings ... . The appointment of BBDO to Beefeater follows its win earlier this year of another Allied Domecq brand, Kahlua. ...
BBDO Chicago wins Beefeater
21 Dec 1998
account for its Beefeater gin brand following a competitive review....- Allied Domecq Spirits, USA, has appointed the Chicago office of BBDO to handle the US creative account for its Beefeater gin brand following a competitive review. The review for Beefeater, billings ... . The appointment of BBDO to Beefeater follows its win earlier this year of another Allied Domecq brand, Kahlua. ...
Fisher-Price awards DM work to Dynamo in branding rethink
18 Dec 1998 | by KAREN YATES
Mattel has awarded its sales promotion and direct marketing business for the Fisher-Price brand...Mattel has awarded its sales promotion and direct marketing business for the Fisher-Price brand ... of maintaining a high level of brand awareness. This will include point-of-purchase material with tailor-made activity for major brands. Mike Townend, co-founder and managing director of Dynamo, said: Fisher ...
’s plans for a global branding campaign
18 Dec 1998 | by MAIRI CLARK
realised that it needs a worldwide branding campaign to bolster its performance in certain markets....realised that it needs a worldwide branding campaign to bolster its performance in certain markets ... slot in the lighter market and is the third-most famous French brand in the world after Dior and Chanel. Bic hasn t been as consistent with its advertising, however. The brand has relied ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
