CGB drops Harp for stout focus
19 Dec 1998 | by LISA CAMPBELL
for Harp broke last month. The ads, by Publicis, attempt to give the brand a more premium-positioning. ...
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Pret chief quits in tactics shift
19 Dec 1998 | by STEVE BELL
strengths are in brand building, communications and customer relationships. They need someone who is much ...
EDITORIAL: Why Post Office reforms fail to deliver the goods
19 Dec 1998 | by LISA CAMPBELL
network and brand to raise revenue. It may also be able to compete in other international markets ...
CAREERS: IPA modernises training course - Trainees are given a grounding in the industry basics at the Institute of Practitioners in Advertising Evening Series, writes Mark Robinson
19 Dec 1998 | by MARK ROBINSON
blue contact lenses to visit bars as living brand theatre. Another was for an interactive web site ...
ADWATCH: Ambrosia’s ride to success - Ambrosia has based its latest irreverent advertising campaign for Creamed Rice firmly on regional stereotypes, writes Robert McLuhan
19 Dec 1998 | by ROBERT MCLUHAN
. This year the brand received a facelift, with a more contemporary pack design that reinforces the link ...
TRAINING: All the right credentials - It is now de rigueur to have a marketing qualification in an increasing number of top firms, but are they worth having? Robin Cobb looks at the choice on offer
19 Dec 1998 | by ROBIN COBB
Hannon, junior brand manager at Nestle, comments: I chose to pursue the CIM Advanced Certificate ...
Fisher-Price awards DM work to Dynamo in branding rethink
18 Dec 1998 | by KAREN YATES
Mattel has awarded its sales promotion and direct marketing business for the Fisher-Price brand...Mattel has awarded its sales promotion and direct marketing business for the Fisher-Price brand ... of maintaining a high level of brand awareness. This will include point-of-purchase material with tailor-made activity for major brands. Mike Townend, co-founder and managing director of Dynamo, said: Fisher ...
’s plans for a global branding campaign
18 Dec 1998 | by MAIRI CLARK
realised that it needs a worldwide branding campaign to bolster its performance in certain markets....realised that it needs a worldwide branding campaign to bolster its performance in certain markets ... slot in the lighter market and is the third-most famous French brand in the world after Dior and Chanel. Bic hasn t been as consistent with its advertising, however. The brand has relied ...
Audi continues yuppie theme
18 Dec 1998 | by FRANCESCA NEWLAND
Bartle Bogle Hegarty has developed a 1999 branding campaign for Audi, scheduled to break on 1...Bartle Bogle Hegarty has developed a 1999 branding campaign for Audi, scheduled to break on 1 January. The black-and-white TV commercial, called airport , continues the individuality theme that has featured in previous advertising for the car manufacturer. The film centres around two ...
CLOSE-UP: CLIENT OF THE WEEK - Nicorette’s submarine theme. Jade Garrett is told how a study of Swedish seamen inspired BMP’s debut work
18 Dec 1998 | by JADE GARRETT
Mat Hakansson, branding director for Nicorette s range of products designed to help smokers kick...Mat Hakansson, branding director for Nicorette s range of products designed to help smokers kick ... , he says. So Hakansson can empathise with BMP s first work on the brand, a TV commercial ... consistently strong positioning for the brand. Hakansson was able to provide a lot of personal ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
