- The pharmaceuticals company, Bristol-Myers Squibb, has put its estimated 100 million ( 60 million) US consumer prescription drug media business up for review. The account is currently handle by Western International Media, California. The business includes the Pravachol cholesterol-reduction brand ...
- The pharmaceuticals company, Bristol-Myers Squibb, has put its estimated 100 million ( 60 million) US consumer prescription drug media business up for review. The account is currently handle by Western International Media, California. The business includes the Pravachol cholesterol-reduction brand ...
. Ondigital s goal was to generate brand awareness and inform the public that digital terrestrial television ...
to build more value in ABB as an umbrella brand. That involves astute management of press ...
- The US pharmaceutical company, Hoechst Marion Roussel, has moved the 65 million full service consumer advertising account for its Allegra allergy products into Leo Burnett following a competitive review.
- The US pharmaceutical company, Hoechst Marion Roussel, has moved the 65 million full service consumer advertising account for its Allegra allergy products into Leo Burnett following a competitive review.
. Its brief is to build the TNT International brand in the business community, but also among broader ... global advertising campaign earlier this year to raise its brand awareness and introduce the firm s new ...
the brand's toothpaste and toothbrushes....- Procter & Gamble has appointed DMB&B to its US Crest Toothbrush business, which includes both the brand's toothpaste and toothbrushes. The business had previously been handled by Leo Burnett and the move is part of a roster realignment. The change is effective from 1 November. ...
the brand's toothpaste and toothbrushes....- Procter & Gamble has appointed DMB&B to its US Crest Toothbrush business, which includes both the brand's toothpaste and toothbrushes. The business had previously been handled by Leo Burnett and the move is part of a roster realignment. The change is effective from 1 November. ...
is more wary of faceless multinational corporations than the brands they own and the services ... the public can easily relate to - such as a famous brand name. It may also help to draw parallels ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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