This week s mystery brand is in a product category mentioned and recommended by Hippocrates around...This week s mystery brand is in a product category mentioned and recommended by Hippocrates ... then. Brand X launched initially in the US, manufactured by the largest healthcare manufacturer in the world. It was one of the first brands to contain fluoride and its launch followed a manufacturer ...
the positioning of key brands Persil, Persil Colour, Persil Washing-Up Liquid and Jif on the internet....the positioning of key brands Persil, Persil Colour, Persil Washing-Up Liquid and Jif on the internet. Lever is in discussions with web site owners to launch a series of branded micro-sites within larger sites. These micro-sites would carry information on brands to build Lever s reputation as a ...
year to handle its pounds 63.9m ad budget. Steve Miles, currently brands director for deodorant, fragrance and dental at Unilever s Argentinian arm, is to replace Silvia Lagnado as brand ... Britain in February to take over the brands director role vacated by Miles in Argentina. She ...
s brands include V05. Guinness has promoted commercial director Stephen Nelson to the position ... -Cal and De L Ora brands and close down the existing factory. The future for Just Juice s three ... director. First Drinks Brands and William Grant are withdrawing from the consortium which launched ...
realised that it needs a worldwide branding campaign to bolster its performance in certain markets....realised that it needs a worldwide branding campaign to bolster its performance in certain markets ... slot in the lighter market and is the third-most famous French brand in the world after Dior and Chanel. Bic hasn t been as consistent with its advertising, however. The brand has relied ...
, senior brand manager Brief: Use irreverence and heavy irony to suggest that at the heart of every ... : Dramatise a quality brand that is dynamic, challenging, energetic and fun Agency: Mellors Reay ...
, CDP. It s those brands which do not - Toyota, for example - who may have more thinking to do ...
good year for ... Procter s Biggest Brands survey. P s pounds 9m pan-European ad ... . It was appointed worldwide agency for Heinz sauce brands, clinched P s pounds 150m UK TV buying account and won ... . It was part of a European branding campaign, launched by its UK marketing director Amanda Le Roux ...
s 18%. Alberto has tried to raise its share by creating the Andrew Collinge brands, to capitalise on the popularity of salon-style products. Lowe Howard-Spink created the pan-European ads for the brand ...
Sickness Society, will begin a major branding exercise for the first time next year, following its...The UK s biggest provider of insurance and financial services to doctors and dentists, the Medical Sickness Society, will begin a major branding exercise for the first time next year, following its appointment of the through-the-line agency, Brann London. Brann will organise direct mail ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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