13 Nov 1998
| by SIMON ELLERY
brand
across Europe....ICO Global Communications, a start-up company which is gearing up
to provide mobile communications via satellite, has hired Countrywide
Porter Novelli for a pounds 200,000 fee account to establish its brand
across Europe.
With a budget of pounds 400,000, Countrywide will co ...
16 Oct 1998
| by MAGGIE BROWN
: Our appointment covers the business and
financial press, where we need to promote 3Com as a brand...: Our appointment covers the business and
financial press, where we need to promote 3Com as a brand ...
16 Oct 1998
| by SOPHIE BARKER
with the
Confederation of British Industry.
The Consumers Association is keen to increase brand awareness ...
04 Sep 1998
| by BEN ARNOLD
and brand PR for both Yellow Pages and the
company s online phone information service, Talking Pages...Telephone directory company Yellow Pages has hired Barclay Stratton
to handle the corporate and brand PR for both Yellow Pages and the
company s online phone information service, Talking Pages. This follows
a six-way pitch believed to include incumbent Biss Lancaster, the Red
Consultancy, Shandwick ...
17 Jul 1998
| by NICK PURDOM
diluted the impact, says Roger Nelson, director at NBC. When you re
trying to launch an unknown brand ...
10 Jul 1998
| by IAN DARBY
drawn up a short list of six. The account covers building the
Yellow Pages brand, trade PR ...
12 Jun 1998
| by NICK PURDOM
or brand over the telephone is down to the
quality of people you employ on the telephone, he says ...
with staff, says Evans.
Telemarketing agency InTelMark does a lot of work with FMCG brands on
care lines and consumer helplines.
The telephone and how you employ it has to mirror the brands ...
30 Jan 1998
| by IAN DARBY
but is
losing market share to rivals such as Nokia and Ericsson, which are
building brands through heavy ...
global brand.
The appointed agencies will be expected to communicate this
branding ...
30 Jan 1998
| by JEMIMAH BAILEY
and brand values, and reflect the needs of our business, he
adds.
Over the years BT has amassed a ...