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Countrywide to build ICO brand

brand across Europe....ICO Global Communications, a start-up company which is gearing up to provide mobile communications via satellite, has hired Countrywide Porter Novelli for a pounds 200,000 fee account to establish its brand across Europe. With a budget of pounds 400,000, Countrywide will co ...

BORDER LINES: MILAN - Business Press lands 3Com

: Our appointment covers the business and financial press, where we need to promote 3Com as a brand...: Our appointment covers the business and financial press, where we need to promote 3Com as a brand ...

Gammage takes Consumers’ role

with the Confederation of British Industry. The Consumers Association is keen to increase brand awareness ...

STOP PRESS: Barclay Stratton lands Yellow Pages

and brand PR for both Yellow Pages and the company s online phone information service, Talking Pages...Telephone directory company Yellow Pages has hired Barclay Stratton to handle the corporate and brand PR for both Yellow Pages and the company s online phone information service, Talking Pages. This follows a six-way pitch believed to include incumbent Biss Lancaster, the Red Consultancy, Shandwick ...

CAMPAIGNS: Making mobiles more adaptable - Product Launch

diluted the impact, says Roger Nelson, director at NBC. When you re trying to launch an unknown brand ...

Yellow Pages puts PR account up for review

drawn up a short list of six. The account covers building the Yellow Pages brand, trade PR ...

the need to involve PR in communicating brand values th

or brand over the telephone is down to the quality of people you employ on the telephone, he says ... with staff, says Evans. Telemarketing agency InTelMark does a lot of work with FMCG brands on care lines and consumer helplines. The telephone and how you employ it has to mirror the brands ...

Motorola earmarks PR for branding push

but is losing market share to rivals such as Nokia and Ericsson, which are building brands through heavy ... global brand. The appointed agencies will be expected to communicate this branding ...

Agency Rosters: It’s better to talk when the odds are narrowed - British Telecom’s new roster agencies will have the benefits of a streamlined pitching process but will have to turn down rival accounts with no guarantee of work from BT

and brand values, and reflect the needs of our business, he adds. Over the years BT has amassed a ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.