to remove filtersGalanti resigns after Body Shop overhaul
20 Nov 1998 | by JULIETTE GARSIDE
will be responsible for leveraging the brand, through joint promotions, for example, and for the look of the shops ...
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Diary: Financial Dynamics takes to a life on the waves
11 Dec 1998 | by JULIETTE GARSIDE
and she s completely branded Kingfisher! Morrison enthuses. He adds somewhat ruefully: I m a ...
STOP PRESS: Consolidated to push Which? brand
13 Nov 1998 | by SOPHIE BARKER
-month repositioning project for its Which? brand in the south of England. Consolidated competed against Hill...The Consumers Association has appointed Consolidated Communications to conduct a three-month repositioning project for its Which? brand in the south of England. Consolidated competed against Hill and Knowlton, Ketchum Life and Dawson Walker Communications for the account. It will work to ensure consumers ...
MacLaurin wins TV Shop launch
02 Oct 1998 | by JULIETTE GARSIDE
level to high street brands. - MacLaurin Communications has won the account to relaunch ...
Kwik Save revises its PR after Somerfield merger
18 Sep 1998 | by SOPHIE BARKER
for the Kwik Save brand in England in-house. Press enquiries for Kwik Save were previously dealt ... enquiries generated by the Kwik Save brand. Somerfield s agency Band and Brown will now handle specific PR programmes for both brands. Rawlins said: Kwik Save did not previously have a press office ...
Judge and Jury: Old traditions die hard with Laura Ashley customers - Laura Ashley may have saved itself by recognising the value of its traditional customer base, says Suzanne Ahern, associate director, Attenborough Associates
18 Sep 1998 | by SUZANNE AHERN
, would be both naive and untrue. Certainly the brand needed to modernise and it was imperative that a ... , even if it is on borrowed time. The brand is still fighting, and the rebirth that we are now ... , audience and product. Brand and design director Kimball Stoddard is covering the first two points nicely ...
Asda reshuffles PR agencies for food and clothes
18 Sep 1998 | by JULIETTE GARSIDE
and Knight. The new agency was appointed by George marketing director Jo Kenrick and the brand s creator ...
CAMPAIGNS: LAUNCH PR - Bank shows its dress sense
04 Sep 1998 | by MARY COWLETT
with the company since it was set up, promoting the First Direct brand as being open, innovative and friendly ... and Brown to create a campaign that would live up to its brand reputation. Objectives ...
CAMPAIGNS: Sainsbury’s lion share of soccer - Sponsorship
21 Aug 1998 | by MARY COWLETT
significantly during the period. England branded products such as soccer sausages and World Cup toilet ...
Walker handed new RBS role to help build corporate profile
07 Aug 1998 | by IAN DARBY
-based team. Explaining Walker s appointment Prosser said: We have a well known brand which has more ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
