divisions. The company maintains that the brand will survive the review. The shake-up could also ... operation, Zurich Financial Services. Zurich has handed the management of the Eagle Star brand ...
The Daily Telegraph is poised to sign a deal with the English Cricket Board (ECB) to sponsor the 1999 Cricket World Cup. The deal would make the best-selling broadsheet the first UK media sponsor of the event. The newspaper brand will join other blue-chip clients which have already ...
series of business units comprising three UK brands: Prudential, Egg and Scottish Amicable. ...
effort behind the brand has also been applauded. A year ago, the work of TBWA GGT Simons Palmer and DP ... there will have to be rationalisation, branding and long-term strategies will be crucial. A lot ... to try to build brands, he says. Through research we ve identified the three things our brand should ...
good year for ... Procter s Biggest Brands survey. P s pounds 9m pan-European ad ... . It was appointed worldwide agency for Heinz sauce brands, clinched P s pounds 150m UK TV buying account and won ... . It was part of a European branding campaign, launched by its UK marketing director Amanda Le Roux ...
to build loyalty for its Harvey s Bristol Cream brand. Harvey s, a glossy lifestyle magazine aimed ...
Sickness Society, will begin a major branding exercise for the first time next year, following its...The UK s biggest provider of insurance and financial services to doctors and dentists, the Medical Sickness Society, will begin a major branding exercise for the first time next year, following its appointment of the through-the-line agency, Brann London. Brann will organise direct mail ...
During the past six years Midland Bank has been struggling to find a brand image that is modern...During the past six years Midland Bank has been struggling to find a brand image that is modern, positive and reassuring for the customer. Five years and three costly makeovers later, Midland ... plc announcing that all of its units will be brought under the one brand. The order ...
and she s completely branded Kingfisher! Morrison enthuses. He adds somewhat ruefully: I m a ...
single customer database across all its UK brands....Axa, Europe s second-largest insurance company, has appointed LVB Draft Worldwide to create a single customer database across all its UK brands. The company recently acquired three smaller ... de Paris, last year - adding UAP s Sun Life and Prospero to its existing Equity & Law brand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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