04 Dec 1998
| by ROBERT GRAY
of
their aims will be to keep a tight grip on budgets by prescribing
generic, rather than branded drugs. Brand ...
consumers into taking action to keep the common
cold at bay Crookes Healthcare brand Strepsils launched ...
media.
Ron Eccles is famous within his field and highly regarded, says
Strepsils brand ...
16 Oct 1998
| by SIMON ELLERY
either the David Clulow or Optica brands,
are predominately based around London. The stores stock designer and
own-brand frames and contact lenses, and conduct eye tests.
Optica marketing manager ...
21 Aug 1998
| by MICHAEL LEAPMAN
healthcare brands, which cover oral care and OTC
medicines, in the Czech Republic. GCI is understood to have...Pharmaceutical giant Smith-Kline Beecham has appointed GCI Prague
to promote its consumer healthcare brands, which cover oral care and OTC
medicines, in the Czech Republic. GCI is understood ...
product PR for new OTC and oral care brands
to be launched this autumn and corporate PR for the company ...
24 Jul 1998
| by MAGGIE BROWN
RSCG and ACOCOM for media relations, and New
York-based Corporate Branding in the US.
...
24 Jul 1998
| by KATHY GREENE
for the re-launch of Panadol, one of the
UK s top five over-the-counter analgesic brands....SmithKline Beecham has appointed Shire Hall Communications to
develop a consumer PR campaign for the re-launch of Panadol, one of the
UK s top five over-the-counter analgesic brands.
The healthcare communications specialists were appointed to the pounds
150,000 account without a competitive ...
24 Jul 1998
| by KATHY GREENE
as there are so many
brands in so many sectors, many of which we re not involved in yet.
B-M s reputation ...
24 Jul 1998
| by SEAN LARKINS, account director, Additio
-culture history - Roddick has built her business on doing the
opposite to her competitors -it s more about brand ...
09 Jun 1998
- WH Smith has made its first foray into online book sales with the acquisition for 8m of Europe's largest online book retailer, bookshop.co.uk.
The company owns online brands Internet Bookshop and CD Paradise, which carry details of more than 1.4 million books and 500,000 CDs. It was founded in 1992 ...
09 Jun 1998
- WH Smith has made its first foray into online book sales with the acquisition for 8m of Europe's largest online book retailer, bookshop.co.uk.
The company owns online brands Internet Bookshop and CD Paradise, which carry details of more than 1.4 million books and 500,000 CDs. It was founded in 1992 ...
27 May 1998
one watch brand, called the review as part of a strategic rethink. Mustoes is likely to move...one watch brand, called the review as part of a strategic rethink. Mustoes is likely to move ...
: "Our new work will emphasise the fashion values of the brand rather than just focusing on price, as much of their previous work has done. This is one of those brands that has always done great ads and we ...