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FOCUS: HI-TECH PR - Keeping an eye on future markets - Convergence of technologies has resulted in a flurry of mergers and acquisitions in the hi-tech sector. Good IT PR agencies both large and small must examine how they can benefit from the trend

, increasing demand for global branding and integrated worldwide communications in the technology industry ... in the emerging markets, particularly about the success of the brand recognition campaign. The System 390 ...

Paragon/Golin Harris hired for Plasmavision PR

-to-business PR for its Plasmavision brand of display screens. The account was awarded last week, following a...Consumer electronic giant Fujitsu General has hired Paragon Golin/Harris to handle business-to-business PR for its Plasmavision brand of display screens. The account was awarded last week, following a two-way pitch and there was no incumbent. Plasmavision accounts for 25 per cent of of Fujitsu ...

BORDER LINES: STOCKHOLM - H&K lands Navision contract

press to raise the brand s profile. The account carries annual fees of more than pounds 50...Danish company Navision Software has appointed Hill and Knowlton to handle PR in Sweden. The agency won the work without a competitive pitch and has been briefed to target the trade and national press to raise the brand s profile. The account carries annual fees of more than pounds 50 ...

BORDER LINES: LONDON - Seagate Software hires dPa

is to position Seagate s brand and to raise awareness of its information management products....is to position Seagate s brand and to raise awareness of its information management products. ...

INTERNATIONAL: Ogilvy boosts hi-tech with Alexander acquisition

Bob Seltzer. Seltzer said that having two brands would help Ogilvy avoid conflicts ...

BORDER LINES: MILAN - Business Press lands 3Com

: Our appointment covers the business and financial press, where we need to promote 3Com as a brand...: Our appointment covers the business and financial press, where we need to promote 3Com as a brand ...

INTERNATIONAL: Intel seeks agency to lead Asia-Pacific PR

and develops and manufactures chips for computers. Its main brands are the Pentium and Celeron ...

INTERNATIONAL: US network provider Fore Systems appoints MMD

PR as the company seeks to raise its brand awareness. It will cover all Central and Eastern ...

US IT giant CSC builds UK profile with Text 100

in the UK and has made the move to increase general awareness of its brand and services. CSC has ...

Editorial: Lead role for PR in play for BBC fees

, if it is to maximise the potential of its licence fee operation, managing its corporate brand and, crucially, its ...

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