Textiles giant DuPont has appointed Saatchi & Saatchi to stretch the appeal of its Lycra brand...s advertising in the US and handled the last European campaign for the brand two years ago. Y ...
s brands include V05. Guinness has promoted commercial director Stephen Nelson to the position ... -Cal and De L Ora brands and close down the existing factory. The future for Just Juice s three ... director. First Drinks Brands and William Grant are withdrawing from the consortium which launched ...
years. He will now be responsible for all the brand s marketing and brand development activities ... budget by 40 per cent and has cut the price of half a dozen of its leading brands, including Rice ... Partnership. Tango Design will remain a standalone brand. The Identica Partnership will operate ...
to build loyalty for its Harvey s Bristol Cream brand. Harvey s, a glossy lifestyle magazine aimed ...
launched Lycra as an ingredient brand, it was the first time that such a product from any sector had ...
America. As one of DuPont's roster agencies, it handles a number of other brands in the US, Europe and Asia including brand assignments for Teflon, Antron carpet fibres and Corian surfaces. ...
America. As one of DuPont's roster agencies, it handles a number of other brands in the US, Europe and Asia including brand assignments for Teflon, Antron carpet fibres and Corian surfaces. ...
, I have chosen the women s fashion brand, BIG. This is ready-to- wear advertising from Guye ...
that the brand is more value than premium....that the brand is more value than premium. Marketing manager Sue Powell explained the price cuts by saying: The Virgin brand is all about value, and we want to get the value right. However, when the brand launched ... . Sources close the company suggest the brand is suffering, however. Virgin Clothing s launch in August ...
Adidas top UK marketer Andy Towne - the man who signed David Beckham and boxer Prince Naseem Hamed for TV campaigns - is leaving the company. Towne leaves this Friday to join Norwegian outdoor clothes company Helly Hansen. The brand has little profile here. A replacement is still ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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