to remove filtersPrince’s Trust hunts for football sponsors
19 Dec 1998 | by ANNE-MARIE CRAWFORD
. Sponsors will not advertise their own products directly but will have their branding placed on the scheme ...
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MARKETING MIX: That was the week that was
19 Dec 1998 | by DAVID MURPHY
branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its...15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its ... -party branding on its phonecard. ...
STOP PRESS
19 Dec 1998 | by NEILL DENNY
s brands include V05. Guinness has promoted commercial director Stephen Nelson to the position ... -Cal and De L Ora brands and close down the existing factory. The future for Just Juice s three ... director. First Drinks Brands and William Grant are withdrawing from the consortium which launched ...
EDITORIAL: Why Post Office reforms fail to deliver the goods
19 Dec 1998 | by LISA CAMPBELL
network and brand to raise revenue. It may also be able to compete in other international markets ...
ADWATCH: Ambrosia’s ride to success - Ambrosia has based its latest irreverent advertising campaign for Creamed Rice firmly on regional stereotypes, writes Robert McLuhan
19 Dec 1998 | by ROBERT MCLUHAN
. This year the brand received a facelift, with a more contemporary pack design that reinforces the link ...
CLOSE-UP: CLIENT OF THE WEEK - Nicorette’s submarine theme. Jade Garrett is told how a study of Swedish seamen inspired BMP’s debut work
18 Dec 1998 | by JADE GARRETT
Mat Hakansson, branding director for Nicorette s range of products designed to help smokers kick...Mat Hakansson, branding director for Nicorette s range of products designed to help smokers kick ... , he says. So Hakansson can empathise with BMP s first work on the brand, a TV commercial ... consistently strong positioning for the brand. Hakansson was able to provide a lot of personal ...
BMP takes risque tack with Nicorette
18 Dec 1998 | by EMMA HALL
by the brand s founders while working with the Swedish navy in the 60s. Their discovery that small doses ...
LIVE ISSUE/TOBACCO ADVERTISING: Winners and losers as the tobacco ad ban looms. Andrew Grice looks at the upheaval facing agencies as new rules are unveiled
18 Dec 1998 | by ANDREW GRICE
and brand stretching will be prohibited, but ministers are bracing themselves for a cat and mouse game ...
Health ads lead smoking assault
17 Dec 1998 | by DANNY ROGERS
the government for not clamping down harder on brand stretching such as Camel boots. The government says that as long as distinct branding is used, it is prepared to allow the dual use of established brand names. This is a subtle form of tobacco advertising, insisted Clive Bates, director of ASH. ...
PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS
17 Dec 1998 | by CONOR DIGNAM
by Marketing s efforts to track down its white-bearded brand spokesman. Its London office was happy ... in many guises, and his costume was often green. In keeping with Coca-Cola s branding he was given a red ... gets red suit 1931-present Becomes global brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
