Discovery joins with ONdigital
22 Dec 1999
Discovery brand as an important addition to our line-up. ...
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Discovery joins with ONdigital
22 Dec 1999
Discovery brand as an important addition to our line-up. ...
Guardian opens branding unit
20 Dec 1999 | by MediaWeek
Guardian Newspapers is setting up a brand research unit as part of a restructure of its marketing ... interests, This is likely to encompass securing commercial tie-ups for the group’s web brands. In other moves, The Guardian’s marketing executive Karen Byrne has been named brand manager on the paper while ...
Travel agent links with chocolate in DM venture
20 Dec 1999
: This was the ideal opportunity to marry two brands together that have similar customer objectives to provide a break from everyday life. By uniting two brands closely linked to breaks we ve created a unique way ...
Travel agent links with chocolate in DM venture
20 Dec 1999
: This was the ideal opportunity to marry two brands together that have similar customer objectives to provide a break from everyday life. By uniting two brands closely linked to breaks we ve created a unique way ...
Campaign Hall of Fame. (Part 2 of 2)
20 Dec 1999 | by CAROLINE MARSHALL
with its Yeoman and Wondermash brands. While Yeoman was boasting about its blend of potato varieties ... and in 1999, and the brand still enjoys more than 50 per cent market share today. A worthy overall winner ... s I Heard it Through the Grapevine entered the charts and became inextricably linked to the brand ...
Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall
20 Dec 1999 | by STEFANO HATFIELD
to introduce a brand icon. That Bovril s alas my poor brother and the GNR s and LNER s Skegness ... . It resurrected the brand and many an old muso s back catalogue. It was so consistently good and innovative ... an otherwise unappealing product and build a famous brand. It doesn t get better than this: like the rest ...
Campaign Hall of Fame: Chairman’s comment
20 Dec 1999 | by JOHN WEBSTER, Chairman Of The Jury
, whatever the nationality. You d be hard-pressed to find a brand that exudes the same glamour ... the century. The two leading men s titles are international brands in their own right. Esquire has spawned brand extensions from watches to CDs, while Playboy, the world s leading men s magazine ...
ScottishPower in media buying review
17 Dec 1999
the company s new branding campaign, all the centralised recruitment advertising will now be renamed ...
ScottishPower in media buying review
17 Dec 1999
the company s new branding campaign, all the centralised recruitment advertising will now be renamed ...
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