challenge for the agency was to address the current branding of the chain, which is chiefly concerned with discounting. The agency will be seeking to connect the brand more closely with quality. Paragon PR ...
to McVities, working across brands such as Jaffa Cakes, Penguin, McVities Digestives and Go Ahead biscuits ... brands, including Hula Hoops, Skips, Mini Cheddars, and Go Ahead Crisps. The account has ... Hoops and Skips, two of KP s core brands. Consolidation of KP s and McVitie s business was seen as a ...
A study published by Brand Finance this week is something of a condemnation by analysts...A study published by Brand Finance this week is something of a condemnation by analysts on the work of in-house investor relations directors. Seventy-five per cent of analysts believe that in-house IR directors should publish more information on such matters as marketing, brand and advertising ...
Countrywide Porter Novelli has been appointed by 1st Line Mobile Communications to create the PR to accompany its first TV advertising push. The PR campaign will be designed to create brand awareness among both business and consumer customers, and position the company as one that does things ...
HHCL, to become the first chief executive for the Bell Pottinger brand....HHCL, to become the first chief executive for the Bell Pottinger brand. At the same time, Bell has reorganised the 23 brands owned by holding company Chime Communications into five businesses ... Research a fifth. The Bell Pottinger brand includes Bell Pottinger Consultants, Bell Pottinger ...
to the heart of decision-making and strategy, seeing it as a key to the brand s success each season and a ... and into the shops. Mark McKeon, European managing director of womenswear brand Episode, is one who believes ... provides a valuable insight into how the brand is perceived outside of the company. The PR people we ...
sense to target and identify with the nuclear unit. The family invariably uses the same brand ...
of marketing and branding, together with TBWA. Borkowski has handled PR related to TBWA campaigns ... the brand through activities partly based on the new advertising campaign and partly on the heritage associated with Wrigleys as a brand. PSally Homer has been made a director and full member ...
. Rikta s kiddie accounts include the Hasbro construction toy brand K NEX, Walt Disney and Hasbro ... like branded schoolbooks. I think it s verging on the immoral, she declares. We have ... marketing-savvy audience. There are better ways of promoting brands than advertising, he says. Working ...
BDDH, to form a brand communications agency: Farm. But it seems that in his rush to join ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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