20 Dec 1999
| by CAROLINE MARSHALL
with its Yeoman and Wondermash brands. While Yeoman was
boasting about its blend of potato varieties ...
and
in 1999, and the brand still enjoys more than 50 per cent market share
today. A worthy overall winner ...
s I Heard it Through the Grapevine
entered the charts and became inextricably linked to the brand ...
20 Dec 1999
| by STEFANO HATFIELD
to introduce a brand
icon.
That Bovril s alas my poor brother and the GNR s and LNER s Skegness ...
. It resurrected the brand and
many an old muso s back catalogue. It was so consistently good and
innovative ...
an otherwise unappealing product and build a
famous brand. It doesn t get better than this: like the rest ...
20 Dec 1999
| by JOHN WEBSTER, Chairman Of The Jury
, whatever the
nationality.
You d be hard-pressed to find a brand that exudes the same glamour ...
the century.
The two leading men s titles are international brands in their own
right.
Esquire has spawned brand extensions from watches to CDs, while Playboy,
the world s leading men s magazine ...
17 Dec 1999
| by LISA CAMPBELL
featuring two canine brand spokesmen, Jonno
and Barry....Daz kicks off its pounds 6 million sponsorship of Emmerdale this
week with a series of idents featuring two canine brand spokesmen, Jonno
and Barry.
The famous Daz doorstep challenge has been shelved as the Procter s idents introduce Jonno and Barry, who are seen indulging
in their favourite ...
17 Dec 1999
| by JOHN QUELCH, Dean of London Business Sc
promiscuous
consumers who switch brands at the drop of a coupon....promiscuous
consumers who switch brands at the drop of a coupon.
So what has happened ...
. An intense devotion to the same partner
over many decades speaks of loyalty. Strong brands build ...
to be disloyal, building such brand relationships seems
harder than ever.
Short of the brand loyalty ...
17 Dec 1999
| by LISA CAMPBELL
McCann-Erickson UK s Manchester office has picked up the pounds 8
million launch task for the internet and telecoms company, Powernet
Telecom.
The agency will be responsible for producing a branding campaign
spanning TV, radio and press which aims to make the company a top-five
UK internet ...
17 Dec 1999
| by JENNY WATTS
Unilever is axing the UK s seventh biggest detergent brand, Radion, as
part of its brand cull. Its sister brand, Surf, will receive a
significant increase in marketing spend. - General release ...
. The company is looking to assemble
a smaller roster of agencies which will work on brands such as Braun ...
17 Dec 1999
| by EMMA HALL
of years
we have had a great product, but been unable to alter perceptions of the
brand. Fallon ...
Grey took the brand on to television for the first time in two
years. The ads offered a new brand ...
17 Dec 1999
| by JOHN TYLEE
is not handled
by BBDO, whose work has helped halt a ten-year sales decline for the
brand ...
by the then Saatchi s award-winning work on the brand has been hailed
as mould-breaking advertising in its sector ...
Rowntree s Kit Kat as the UK s second biggest-selling
confectionery brand. But the product is being ...
17 Dec 1999
| by FIONA DIXON, head of client development
Courage
Brand: Beck s
Media agency: MediaVest
Medium: Television
Media planner ...
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