, whatever the nationality. You d be hard-pressed to find a brand that exudes the same glamour ... the century. The two leading men s titles are international brands in their own right. Esquire has spawned brand extensions from watches to CDs, while Playboy, the world s leading men s magazine ...
McCann-Erickson UK s Manchester office has picked up the pounds 8 million launch task for the internet and telecoms company, Powernet Telecom. The agency will be responsible for producing a branding campaign spanning TV, radio and press which aims to make the company a top-five UK internet ...
Unilever is axing the UK s seventh biggest detergent brand, Radion, as part of its brand cull. Its sister brand, Surf, will receive a significant increase in marketing spend. - General release ... . The company is looking to assemble a smaller roster of agencies which will work on brands such as Braun ...
demonstrates an immediate understanding and creative interpretation of the Toyzone brand. Paul ...
.com, said: We are investing in a truly multimedia marketing campaign to own the consumer brand space ...
and entertainment brands. Others, though, have pointed out that this sort of vertical integration only ...
the umbrella brand, Zentropy Partners....Interpublic Group (IPG) is to pull together seven of its core new media operations under the umbrella brand, Zentropy Partners. The move follows the merger of Lowe Howard-Spink and Ammirati ... though looser umbrella brand to co-ordinate its digital interests. Omnicom has kept ...
of the millennium celebrations and positions the brand as caring and community-focused....McDonald s this week unveiled its first UK web initiative. The site ties into its sponsorship of the millennium celebrations and positions the brand as caring and community-focused. The site supports McDonald s Our Town Story project, part of the Millennium Experience National Programme. Run ...
giving too much prominence to the brand name of its sponsor, Yahoo. The ITC criticised a programme...) about giving too much prominence to the brand name of its sponsor, Yahoo. The ITC criticised a ... -shirts, and a branded cap was positioned in front of the computers. Barclays has been forced ... for its launch campaign for the Corus brand. The press and poster drive was created by Zest ...
unfashionable Hi de Hi image. The Rank-owned family holiday brand is offering an exclusive free day ... . The site will provide details on how to get to the resorts, as well as information on other brands ... . It s really a brand exercise to increase the consideration of Butlins resorts as a family destination ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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