of international media brands. Plus the obvious cost savings of coming up with a campaign that goes down ... hands in restoring the lustre of a tarnished brand . It s a verdict that may exaggerate ... is Coca-Cola, the world s biggest and most powerful brand, it demands a sense of drama in the reporting ...
challenge for the agency was to address the current branding of the chain, which is chiefly concerned with discounting. The agency will be seeking to connect the brand more closely with quality. Paragon PR ...
-up - in the past quarter, several of the UK s largest beer brands have undergone agency changes....-up - in the past quarter, several of the UK s largest beer brands have undergone agency changes. Bass Brewers, home to the UK s best selling lager brand Carling, has decided to consolidate PR and has appointed Shilland and Co across its five major brands, although its sports sponsorship contracts remain ...
to McVities, working across brands such as Jaffa Cakes, Penguin, McVities Digestives and Go Ahead biscuits ... brands, including Hula Hoops, Skips, Mini Cheddars, and Go Ahead Crisps. The account has ... Hoops and Skips, two of KP s core brands. Consolidation of KP s and McVitie s business was seen as a ...
rival Adidas and has responsibility for the strategic direction of Umbro s brand in the UK. He reports ... manager across areas including fitness, tennis and women s brands. He replaced Peter Draper at Umbro ...
of the style bible have not yet been revealed, it has been said the new Nova will borrow from the rich brand ...
will be to bring the Orange brand values to a more mass market audience. The mobile phone company s two ...
and hopes to be market leader. HDM PR has been appointed to develop a brand campaign for the chain ...
, into corporate and brand PR for clients such as Procter and Gamble and Lucky Strike. For the latter he devised ... population appeared. By 1924, JWT was carrying out research in the UK for brands such as Pears Soap ...
The IPC Group is this week launching a new electronic brand, unmissabletv.com, to underpin its...The IPC Group is this week launching a new electronic brand, unmissabletv.com, to underpin its TVTimes, What s on TV and TV and Satellite Week magazines. The site will include listings, reviews of films and videos, and television and entertainment news which will be updated throughout ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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