to remove filtersCAMPAIGNS: Yorkshire forum casts nets wide - Conferences
17 Sep 1999 | by CARINA SIMON
has not only managed an enormous, complex and unique event, it has also established brand ...
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CAMPAIGNS: CRISIS MANAGEMENT - Floyd fails to blow out Marriott PR
01 Oct 1999 | by UPDESH KAPUR
Marriott Jnr, a visit to the company s test kitchens and guest rooms of its different brands ...
CAMPAIGNS: Event PR - Cake stokes the enthusiasm for V
10 Sep 1999 | by SIMON ELLERY
-event coverage to maintain the brand profile. The brief also included countering accusations that V99 was too commercial and allowed sponsors brands too much freedom. Strategy and Plan Cake ... to counter claims of commercialism by promoting the fact that although brand presence enabled strong line ...
Jaguar calls on Kazoo to promote ’modern’ image
20 Aug 1999 | by JENNIFER WHITEHEAD
Luxury car brand Jaguar has appointed Kazoo Communications to exploit its artist and celebrity...Luxury car brand Jaguar has appointed Kazoo Communications to exploit its artist and celebrity ... has undertaken this sort of promotion. It hopes the campaign will reinforce the brand as modern ... the media relations following similar brand-related work, including the sponsorship of the Spice Girls ...
CAMPAIGNS: The Guardian gets hip at Glastonbury - Public Awareness
09 Jul 1999 | by SIMON ELLERY
. To build and reinforce the brand as young, accessible and innovative. Strategy and Plan ... because, although the organisers believe in sponsorship and support, outright branding is banned ... , meaning nearly every carrier was a walking brand device for the newspaper. A high-level of media ...
Industry expo: Stephanie France looks at the seminars and new products on offer at PR Showcase
02 Jul 1999 | by STEPHANIE FRANCE
for handling a crisis. The role that PR can play in the branding process will be covered by Simon ...
FOCUS: NORTHERN IRELAND - NI gets investors’ undivided attention/Following the instigation of the Irish peace process, PR has played a major role in attracting investment back to the northern province
11 Jun 1999 | by VICTORIA MEDHURST
and entertainment events. Northern Ireland is a brand, with positive and negative connotations, explains ... relations activity is increasing as more big brands take an all-Ireland view. We are currently working ...
Editorial: Floating PR forum opens new doors
04 Jun 1999 | by GILES FRASER, managing director, inform
shed light on issues such as branding and change management. The premise of the conference was that companies are recognising the importance of PR in communicating change, in marketing the brand ...
Diary: Michael Jackson tipped to top the bill for Kosovar refugees aid concert
30 Apr 1999 | by SIMON ELLERY
Mohamed al Fayed to watch the famous emporium owner s football team Fulham beat Wigan 2-0. Brands ...
and client brands diversify into different sectors, Chinese walls within agencies are becoming more important
23 Apr 1999 | by SIMON ELLERY
gas. Areas of conflict are expanding now as brands expand their portfolios, she says. Bell ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
