giving too much prominence to the brand name of its sponsor, Yahoo. The ITC criticised a programme...) about giving too much prominence to the brand name of its sponsor, Yahoo. The ITC criticised a ... -shirts, and a branded cap was positioned in front of the computers. Barclays has been forced ... for its launch campaign for the Corus brand. The press and poster drive was created by Zest ...
Burton, the Arcadia Group-owned menswear retailer, has handed its only TV ad campaign for this year to Willox Ambler Rodford Law, in a move which puts a question mark over its relationship with Grey Advertising. WARL is thought to be in line for more Arcadia work on brands including ...
as originally reported in Marketing (July 15, 1999). The site, branded separately from the company s main FT ...
Thomas Cook is looking at extending its jmc brand into the budget airline business to win back...Thomas Cook is looking at extending its jmc brand into the budget airline business to win back market share from the new wave of low-cost carrier brands. The company is considering switching ... direct to the public. Thomas Cook has invested heavily in its new jmc brand, which it launched ...
Vileda, the home cleaning products brand, is to relaunch next spring with a direct marketing...Vileda, the home cleaning products brand, is to relaunch next spring with a direct marketing ... last March. Tequila s remit includes brand research and development, as Vileda seeks to extend its brand into new areas of home cleaning. Kevin Wright, joint managing director of Vileda, said ...
, the mobile telecoms brand it unveiled last month...., the mobile telecoms brand it unveiled last month. The multimillion pound push, co-ordinated by Harrison Patten Troughton Brand Response, forms part of Virgin Mobile s pounds 20m marketing launch ... s pricing policy, which is v.clear. HPT Brand Response will continue the direct campaign ...
Former managing director of Interbrand s London office, Tom Blackett became the brand management...Former managing director of Interbrand s London office, Tom Blackett became the brand management group s deputy chairman in 1996. He has handled projects for blue-chip companies including Heineken, BT and Unilever. Sales director at Carlton TV, Fran Cassidy began her career as a media ...
, than the chance to take part in a brand new autumn survey ?...What can be more calculated to set your pulse racing, as the days shorten and the weather worsens, than the chance to take part in a brand new autumn survey ? Your ardour might ... consider how much tripe they must collectively talk about brand values. The chief element in a ...
to come. Since that campaign ended, the branding has been simplified to plain Carling. Moreover, media ... in consumer marketing. Brand leader Carling embarked on its relationship marketing programme ... but prefer other brands; and competitives , who only drink other brands. In a classic relationship ...
years, where brands seek an ongoing and direct relationship with customers. That relationship can take...years, where brands seek an ongoing and direct relationship with customers. That relationship can ... with their customers in a real and meaningful way, and building their brands and businesses as a result. What ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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