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Guardian Newspapers is setting up a brand research unit as part of a restructure of its marketing department. Alison Hall, head of planning and research, has been promoted to deputy marketing director under marketing director Stephen Palmer and will co-ordinate the setting up of the unit. The unit...
Emap On Air is transforming its eight-station Big City Network into a national consumer radio brand that will sit alongside the Kiss and Magic brands in its portfolio.
German supermarket chain Lidl has hired Paradigm PR to handle its UK PR as it prepares to ramp up its presence in the UK with a number of new store openings set for the new year.
Cadbury Schweppes is the company which best manages its brands and communicates its marketing activity, according to a poll of City analysts.
It can be no coincidence that the group of design consultancies showing the steepest growth in the past 18 months is dominated by those that are making the most convincing noises about being brand custodians , strategic partners and world players .
The Soil Association, the body that licenses organic and GM-free food producers, is embarking on its first advertising campaign in a bid to create an organic food brand.
The US media shop, Botway, might figure on any acquisitive agency s shopping list. In a market where decent-sized media independents are exceedingly thin on the ground, the New York-based Botway Group s client list - which includes Bayer and Abbott Laboratories - would bring it to the attention of many...
Mustoe Merriman Herring Levy is launching the second phase of its branding campaign for Penguin Books.
The National Farmers Union is developing a new brand to promote British food, which it will support with an advertising and marketing campaign worth several million pounds.
Airtours looks unlikely to embark on its long-awaited pounds 10 million brand-building campaign following an announcement this week that it had put its relationship with the incumbent agency, Lowe-Howard Spink, on hold.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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