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Discovery joins with ONdigital

Discovery brand as an important addition to our line-up. ...

Discovery joins with ONdigital

Discovery brand as an important addition to our line-up. ...

Travel agent links with chocolate in DM venture

: This was the ideal opportunity to marry two brands together that have similar customer objectives to provide a break from everyday life. By uniting two brands closely linked to breaks we ve created a unique way ...

Travel agent links with chocolate in DM venture

: This was the ideal opportunity to marry two brands together that have similar customer objectives to provide a break from everyday life. By uniting two brands closely linked to breaks we ve created a unique way ...

Campaign Hall of Fame. (Part 2 of 2)

with its Yeoman and Wondermash brands. While Yeoman was boasting about its blend of potato varieties ... and in 1999, and the brand still enjoys more than 50 per cent market share today. A worthy overall winner ... s I Heard it Through the Grapevine entered the charts and became inextricably linked to the brand ...

Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

to introduce a brand icon. That Bovril s alas my poor brother and the GNR s and LNER s Skegness ... . It resurrected the brand and many an old muso s back catalogue. It was so consistently good and innovative ... an otherwise unappealing product and build a famous brand. It doesn t get better than this: like the rest ...

Campaign Hall of Fame: Chairman’s comment

, whatever the nationality. You d be hard-pressed to find a brand that exudes the same glamour ... the century. The two leading men s titles are international brands in their own right. Esquire has spawned brand extensions from watches to CDs, while Playboy, the world s leading men s magazine ...

ScottishPower in media buying review

the company s new branding campaign, all the centralised recruitment advertising will now be renamed ...

ScottishPower in media buying review

the company s new branding campaign, all the centralised recruitment advertising will now be renamed ...

Daz leaves doorstep for Emmerdale idents

featuring two canine brand spokesmen, Jonno and Barry....Daz kicks off its pounds 6 million sponsorship of Emmerdale this week with a series of idents featuring two canine brand spokesmen, Jonno and Barry. The famous Daz doorstep challenge has been shelved as the Procter s idents introduce Jonno and Barry, who are seen indulging in their favourite ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.