Search results for Branding

Guardian Newspapers is setting up a brand research unit as part of a restructure of its marketing ... interests, This is likely to encompass securing commercial tie-ups for the group’s web brands. In other moves, The Guardian’s marketing executive Karen Byrne has been named brand manager on the paper while ...

DIARY: Reputation on the line - just push 3

20 Dec 1999

One would think that a world-renowned branding consultancy like Landor Associates would understand...One would think that a world-renowned branding consultancy like Landor Associates would understand how media relations can impact a company s brand. That said, we were rather shocked when ... to apologize. But when a branding expert muffs its PR, what hope is there for the rest of us? ...

ANALYSIS: Client Profile - How Visa is equipped to wage war on crises/When the Justice Department fired off an anti-trust suit against Visa USA last fall, the credit card giant had its crisis PR plan in place. The company now runs its public affairs opera

20 Dec 1999 | by STEVE LILIENTHAL

to customer concerns. Furthermore, the damage done to Visa s brand image could create long-term problems ... : branding, public affairs and corporate. The impact, notes Ketchum s Luke, is registered not just within ... -sharing and integration, Presta says. (Ketchum s New York office handles brand work; DC handles public affairs; San ...

1999 THE YEAR IN REVIEW: Myriad mergers. Corporate restructurings Million-dollar accounts. The ongoing battle with advertising. It was a busy year for the industry. PRWeek looks back.

20 Dec 1999 | by KELLEY CROWLEY

to Edelman, its Cap n Crunch brand to Golin/Harris and its flagship Quaker Oatmeal brand to Ketchum ... the consolidation of its PR business by handing a plum dollars 4 million-plus branding account to PN in July ... .3% growth, the lowest annual percentage increase since 1991, and that in spite of all the brand ...

Travel agent links with chocolate in DM venture

20 Dec 1999

: This was the ideal opportunity to marry two brands together that have similar customer objectives to provide a break from everyday life. By uniting two brands closely linked to breaks we ve created a unique way ...

Travel agent links with chocolate in DM venture

20 Dec 1999

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B2B Account Director Blue Tree Recruits £40,000 to £45,000 per annum, Shere
Junior Account Manager - B2B brands, top name agency Firebrand London £28 - 30K, LONDON
B2B Senior Marketing Account Manager Blue Tree Recruits £33,000 to £40,000 per annum, Shere
Senior Account Manager Firebrand London £35 - 40K, LONDON
Account Manager - Integrated / Below the line, £30k MODA consult up to £30k + excellent benefits, Central London

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

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TOP 100 ONLINE MEDIA PROPERTIES: How to win hearts, minds and wallets

31 Dec 1999 | by SIMON MORRIS, co-founder and director of 365 Corporation