20 Dec 1999
| by CAROLINE MARSHALL
with its Yeoman and Wondermash brands. While Yeoman was
boasting about its blend of potato varieties ...
and
in 1999, and the brand still enjoys more than 50 per cent market share
today. A worthy overall winner ...
s I Heard it Through the Grapevine
entered the charts and became inextricably linked to the brand ...
20 Dec 1999
| by STEFANO HATFIELD
to introduce a brand
icon.
That Bovril s alas my poor brother and the GNR s and LNER s Skegness ...
. It resurrected the brand and
many an old muso s back catalogue. It was so consistently good and
innovative ...
an otherwise unappealing product and build a
famous brand. It doesn t get better than this: like the rest ...
17 Dec 1999
| by JOHN TYLEE
is not handled
by BBDO, whose work has helped halt a ten-year sales decline for the
brand ...
by the then Saatchi s award-winning work on the brand has been hailed
as mould-breaking advertising in its sector ...
Rowntree s Kit Kat as the UK s second biggest-selling
confectionery brand. But the product is being ...
17 Dec 1999
| by GERRY MOIRA, executive creative directo
Britain s most essential and
ubiquitous retailer a brand personality we can warm to. This latest ...
ALLIED DOMECQ
Project: Tia Maria, Princess of Darkness
Client: Trudy Lloyd, brand director
Brief: Build identification with the dark power of the Tia Maria brand
Agency: Rainey Kelly Campbell Roalfe ...
16 Dec 1999
| by PAUL WHITFIELD
Radion, the UK s seventh-biggest laundry detergent brand, has been
culled by Lever Brothers...Radion, the UK s seventh-biggest laundry detergent brand, has been
culled by Lever Brothers following a review which sees sister brand Surf
promoted to power brand status.
The move will result in a significant increase in marketing for the Surf
brand, which is left as one of two laundry ...
16 Dec 1999
| by GAIL KEMP
years of brand-building..., the first table is partly a measure of media muscle - if a brand such as BT spends something approaching ...
example of long-term branding paying dividends, so that with a relatively small adspend, a high level ...
brands in the top 20 for the first time. Overall, however, budget levels are similar to, or down on ...
16 Dec 1999
| by GAIL KEMP
- Ten years is an awfully long time in advertising. Gail Kemp reveals which brands have stayed...brands over those ten years have been ranked according to their placing in each table. If a brand hit Adwatch of the Year at number one, it would score 20; a brand coming in second would score 19, and so on ...
advertising of the past ten years. They are brands which have invested heavily in TV advertising, and have ...
16 Dec 1999
| by ALEXANDRA JARDINE
.50.
The launch will give the Calvin Klein brand its own permanent counters
in department store beauty halls ...
brand, licensed to Estee
Lauder, has successfully launched a range of makeup in the US ...
13 Dec 1999
| by COLIN GRIMSHAW
in 1958, the company has positioned its
brand as one that is ecologically friendly. Of course, this now...Since the Yves Rocher Corporation founded the first botanical
garden and laboratory in France in 1958, the company has positioned its
brand as one that is ecologically friendly. Of course, this now ...
million women in 84
countries.
This environmentally and ethically sound brand positioning ...
13 Dec 1999
| by JONAH BLOOM
will have seen these - Calvin Klein
Fragrances branded Christmas trees. What better way to bring festive...Harassed Christmas shoppers rushing off trains across the UK to
join the high street throng will have seen these - Calvin Klein
Fragrances branded Christmas trees. What better way to bring festive ...
.
The trees are a great way to rise above the Christmas clutter and add
to the Calvin Klein brand ...
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