to remove filtersCisco staffs up to boost profile
03 Dec 1999 | by DAVID MCCORMACK
. It is all about brand awareness to the general public, not just business press, she said. ...
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Orange gives film sponsorship PR to Henry’s House
10 Dec 1999 | by JULIETTE GARSIDE
will be to bring the Orange brand values to a more mass market audience. The mobile phone company s two ...
STOP PRESS: Kazoo wins web launch task from VZones
26 Nov 1999 | by RICHARD EDWARDS
by businesses for brand-building on the web. The product, which allows users to interact in virtual cities...Kazoo Communications has been appointed to launch VZones - a new technology that can be used by businesses for brand-building on the web. The product, which allows users to interact in virtual cities , is being launched by Thus - formerly Scottish Telecom - and Avaterra.com, a US technology company ...
Profile: Roland Klein, Ericsson - Getting in touch with mobile phone users/Roland Klein is relinquishing the world of cars for a future in telecoms
26 Nov 1999 | by ED SHELTON
elements. First, the creation and enhancement of the corporate brand. Second, all parts of the international organisation having the same understanding of the corporate brand and how products fit within it ...
Red Message set for mobiles push with Powerhouse
05 Nov 1999 | by ASHLEY DAVIES
and computers, but Red Message hopes to build ownership of the market by associating its brand with this new ...
BORDER LINES: HAMBURG - Trium picks MMK for consumer PR
22 Oct 1999 | by ED SHELTON
Trium, Mitsubishi s European mobile phone brand, has appointed MMK to handle its German consumer...Trium, Mitsubishi s European mobile phone brand, has appointed MMK to handle its German consumer PR. The work was awarded after an informal pitch from three agencies. According to Ole Mueggenburg ... brand was announced earlier this year after Mitsubishi found its branding was viewed as too Japanese ...
Telecoms firm 1st Line sets PR task for Countrywide
22 Oct 1999 | by ED SHELTON
Countrywide Porter Novelli has been appointed by 1st Line Mobile Communications to create the PR to accompany its first TV advertising push. The PR campaign will be designed to create brand awareness among both business and consumer customers, and position the company as one that does things ...
Consolidated to steer the launch of Virgin Mobile
06 Aug 1999 | by SOPHIE BARKER
Virgin Mobile, Richard Branson s new mobile phone outfit, has handed its six-figure consumer PR account to Consolidated Communications. Consolidated has been charged with promoting the Virgin Mobile brand among existing mobile-users, as well as those who have not bought into the mobile phone ...
INTERNATIONAL: Grayling acquires hi-tech business
09 Jul 1999 | by SOPHIE BARKER
not include the brand and its assets, just clients and staff. Grayling France already has a hi ...
STOP PRESS: Coca-Cola judged the most valuable brand
25 Jun 1999 | by SIMON ELLERY
Corporate brands Microsoft, IBM, Disney and AT&T are among the ten most valuable brands, according...Corporate brands Microsoft, IBM, Disney and AT&T are among the ten most valuable brands ... -Cola with a brand value of pounds 52 billion, is the first to put a value on corporate brands. The economic profit generated by the brand is determined by examining the future earnings it is expected ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
