to remove filtersFeather Brooksbank lands pooled Bank of Scotland media
17 Dec 1999 | by CLAIRE BEALE
to replicate the bank s high brand awareness in Scotland south of the border. ...
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REVIEW: Marketing and advertising news in the week’s press
17 Dec 1999 | by JENNY WATTS
Unilever is axing the UK s seventh biggest detergent brand, Radion, as part of its brand cull. Its sister brand, Surf, will receive a significant increase in marketing spend. - General release ... . The company is looking to assemble a smaller roster of agencies which will work on brands such as Braun ...
HOTLINE
17 Dec 1999 | by LISA CAMPBELL
in Sheffield will handle the main brand while the Newcastle-based Yellow M will run Keyline, the company ...
Briefs
16 Dec 1999 | by ANNE-MARIE CRAWFORD
giving too much prominence to the brand name of its sponsor, Yahoo. The ITC criticised a programme...) about giving too much prominence to the brand name of its sponsor, Yahoo. The ITC criticised a ... -shirts, and a branded cap was positioned in front of the computers. Barclays has been forced ... for its launch campaign for the Corus brand. The press and poster drive was created by Zest ...
A&L hunts agency for strategic planning
16 Dec 1999 | by ANNE-MARIE CRAWFORD
The Alliance s marketing communications brand management manger, said: It s about making the communication process better and nothing else. We re looking for an agency with ideas for strategic input about how we might go about this. A s pounds 15m media planning and buying account, handled ...
Abbey chief quits to join Sainsbury
16 Dec 1999 | by MARKETING REPORTERS
will enable him to focus on our brand-led strategy and build on the progress we have achieved ... . Weller was with Abbey for only three years but is considered to have left the bank s brand in good ...
Stop Press
16 Dec 1999 | by ANNE-MARIE CRAWFORD
as originally reported in Marketing (July 15, 1999). The site, branded separately from the company s main FT ...
Accountancy giant hires HHCL to work on rebranding task
10 Dec 1999 | by JOHN TYLEE
on its brand positioning....broke in September 1998. It was the latest in a stream of large-scale branding campaigns for a ...
MEDIA: FOR THE RECORD
10 Dec 1999 | by ALASDAIR REID
On Air is launching the Big City Network - formerly known as the FM Network - as a national brand. Big ... Hilfiger brands except fragrances. Fragrances will continue to be handled by CDP Media. ...
Flagship holding group merges PR into single brand
03 Dec 1999 | by ANDREW HOLT
and Matrix, has merged the agencies into a single brand - Flagship Consulting....Flagship Group, the holding company chaired by Tony Good which owns the Words Group, Millbank PR and Matrix, has merged the agencies into a single brand - Flagship Consulting. The new brand has fee income of pounds 2 million which would make it a Top 60 agency according to PR Week current league ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
