for building brands will bring huge benefits to the pharmaceutical industry, he adds. Indeed, in PR ...
for the UK launch of Charmin, the jumbo-sized toilet roll brand which dominates the US market....Procter and Gamble is understood to have selected Jackie Cooper PR from its agency roster for the UK launch of Charmin, the jumbo-sized toilet roll brand which dominates the US market ... of toilet paper, a direct rival to Kimberly-Clark brand leader Andrex, is rumoured to appear in shops from ...
Healthcare (FKH), and consulting unit Kendall Strategies will maintain their own brands. Feinstein ...
Two big brands of indigestion tablets, Rennie and Gaviscon, are slugging it out in a most...Two big brands of indigestion tablets, Rennie and Gaviscon, are slugging it out in a most ungentlemanly PR battle. At the end of July, Rennie announced that it was going to sponsor a national indigestion week, from 11 to 17 October. Charles Barker BSMG will manage events. But Rennie ...
hold the purse strings will be to use cheaper generic, rather than branded drugs. GPC is Merck ...
. The site will be branded with the Boots name, but Hollinger Digital has been responsible for developing ...
-Marsteller, the key to success is branding. I believe strongly that pharmaceutical companies need to focus more on branding - something that traditionally they have not been very good at, he says. Companies need to work on strengthening branding from the start, so that when patents expire they have developed brand ...
of patient empowerment . Although EU regulations prevent pharmaceutical companies marketing branded ... , to partner the client s brand marketing team. Cohn and Wolfe executive director healthcare Angie Searle ...
-tech toothbrush from the UK s biggest-selling toothbrush brand, Oral-B....Gillette Group UK has hired Hill and Knowlton to handle the product PR launch for a hi-tech toothbrush from the UK s biggest-selling toothbrush brand, Oral-B. The agency was appointed last ... s other consumer brands, Duracell batteries and Parker pens. The agency has been briefed to mount ...
with advertising coming from Y&R, WCJ doing direct work and Brand Dialogue playing an interactive role." ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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