12 Nov 1999
| by DAVID MCCORMACK
next spring as head of brands. In
the interim period, investor relations officer Louise Clamp has ...
08 Oct 1999
| by SOPHIE BARKER
Energy company Eastern Group has appointed its first brand head.
The move comes as the firm seeks...Energy company Eastern Group has appointed its first brand head.
The move comes as the firm seeks to strengthen its brand within its new
US parent company, TXU.
Lorene Joseph joins the firm from Shell, where she was European brand
manager for five years.
In her new post, she ...
17 Sep 1999
| by ED SHELTON
brand
launches.
When Apple Computer launched its new desktop computer last year, the
i ...
put a little fun into a
brand which is generally seen as rather grey, but strong on concepts
like ...
20 Aug 1999
| by DAVID McCORMACK
branded
companies, including North West Water, Norweb and Vertex.
Responsibilities of the 27 ...
on an
intelligent level. Editorial can better explain our position, especially
now the brand is diversifying ...
to diversify when
you have the word soup in your brand name, but if you focus on key
aspects of the brand ...
23 Jul 1999
| by MAGGIE BROWN
will be under the control of
managing director Seigmund Kolthoff. The agency will promote the Minolta
brand...will be under the control of
managing director Seigmund Kolthoff. The agency will promote the Minolta
brand ...
market, the firm does not
enjoy wide brand recognition as it previously made copiers for other ...
04 Jun 1999
| by SOPHIE BARKER
and consumers in the region.
The agency has also been asked to build the PowerGen brand nationally ...
, working closely with
PowerGen brand communications head Una Mullan, John Evans, marketing
manager ...
-buying and direct marketing
agencies.
Mullan said: We liked Lexis insight into consumer brands ...
04 Jun 1999
| by MAJA PAWINSKA
on and it s very difficult to get talked
about, while the Irish like to feel their mega-brands are contributing ...
sponsorship are really important.
Guinness, in its position as the most well-known Irish brand ...
16 Apr 1999
| by SOPHIE BARKER
engineering work. My role is to maximise the brand
in the UK. She expects to work in close co ...
12 Feb 1999
| by SOPHIE BARKER
sciences and man made fibres. DuPont s
fibres and polymers arms manufacture brands like Lycra and Teflon ...